PublicInsite, VKI Studios and WebShare Merge to Become Cardinal Path
Tuesday, March 15, 2022 2:25 PM

Related Stories



The Expertise of Three Leading Data-Driven Marketing and Measurement Houses Combine to Create a Web Analytics and Data-Driven Marketing Force

SAN FRANCISCO, CA -- (Marketwire) -- 03/15/11 -- PublicInsite, VKI Studios, and WebShare have announced their intention to come together as Cardinal Path and form a leading force in web analytics and data-driven marketing. As Cardinal Path, these three companies combine the expertise of two 2011 Web Analytics Association Awards of Excellence finalists, half a dozen online marketing authors, sought after public speakers and a staff of well known thought leaders.

"We kept hearing companies tell us 'we want a design firm that knows how to measure its results,' 'we need to be trained and empowered in the services you're providing,' 'we want to work with a single group with the expertise to architect, implement, and maintain our online strategies..." John Hossack, Senior Partner at Cardinal Path, explains, "and we thought, 'what if we had the human resources, the expertise and the specialized skill sets of WebShare, PublicInsite, and VKI Studios?' Then we could do that, right? Well, David Booth, Corey Koberg, Alex Langshur, David Eckman and I put our heads together and decided to ask ourselves: what if we stopped asking 'what if'?"

Cardinal Path offers web analytics services from three leading analytics providers all rolled into one, as well as User Experience and conversion testing and Search Marketing, Design and Development, and Social (media and marketing) strategies.

"People seem to think of online marketing as a collection of these little niches, campaigns optimized individually," says Corey Koberg, Senior Partner at Cardinal Path. "They forget the overall marketing ecosystem, and miss how each activity -- be it search or social, development or user experience -- feeds not only into each other, but into offline efforts as well. By coming together as Cardinal Path, we have the experience, skill sets and reach to show companies how an integrated approach can change the way they do business online."

Cardinal Path will begin providing services to clients effective as of March 14, 2011, with full integration of the companies to be finalized by Q4 2011. The company will have offices across North America, including: Vancouver, BC; Ottawa, ON; San Diego, CA; Boston, MA; Appleton, WI; Phoenix, AZ; and Boston, MA.

For media inquiries or more information please contact any of the Senior Partners at 480-285-1622.
David Booth, Senior Partner, Phoenix AZ
David Eckman, Senior Partner, Vancouver BC
John Hossack, Senior Partner, Vancouver BC
Corey Koberg, Senior Partner, San Diego CA
Alex Langshur, Senior Partner, Boston, MA

Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=1545219

Add to Digg Bookmark with del.icio.us Add to Newsvine

Cardinal Path
email inquiries: Email Contact

(Source: Market Wire )
(Source: Quotemedia)
 

Sponsors

Symbol :

Advertisement

Market news:

  • Walker leads Connecticut over Bucknell 81-52 Mar 17, 2022 09:46 PM

    • WASHINGTON - Kemba Walker traded his role of scorer for playmaker, with record-breaking results.
    • Walker had a career-high 12 assists, scored 18 points and grabbed eight rebounds to lead No.
    • 3 seed Connecticut over Bucknell 81-52 Thursday night.
      • 'American Idol' sends another finalist home Mar 17, 2022 09:32 PM

        • LOS ANGELES - "American Idol" viewers are saying adios to Karen Rodriguez.
        • The bubbly, bilingual 21-year-old wannabe diva from New York received the fewest viewer votes after crooning Taylor Dayne's "Love Will Lead You Back" in English and Spanish on Wednesday.
        • Haley Reinhart and Naima Adedapo joined Rodriguez as the bottom three vote-getters in the Fox talent competition.
          • Country entertainer Ferlin Husky dies at age 85 Mar 17, 2022 09:29 PM

            • NASHVILLE, Tenn. - Ferlin Husky, a pioneering country music entertainer in the 1950s and early '60s known for hits like "Wings of a Dove" and "Gone," died Thursday.
            • The 2010 Country Music Hall of Fame inductee died at his home, hall spokeswoman Tina Wright said.
            • With his resonant voice and good looks, Husky was one of the most versatile entertainers to emerge from country music.
              • New Bible draws critics of gender-neutral language Mar 17, 2022 09:29 PM

                • NASHVILLE, Tenn. - In the old translation of the world's most popular Bible, John the Evangelist declares: "If anyone says, 'I love God,' yet hates his brother, he is a liar."
                • The 2011 translation of the New International Version Bible, or NIV, does not change pronouns referring to God, who remains "He" and "the Father."
                • The translation comes from an independent group of biblical scholars that has been meeting yearly since 1965 to discuss advances in biblical scholarship and changes in English usage.
                  • UN approves no-fly zone over Libya Mar 17, 2022 09:29 PM

                    • UNITED NATIONS - The U.N. Security Council voted Thursday to impose a no-fly zone over Libya and authorize "all necessary measures" to protect civilians from attacks by Moammar Gadhafi's forces, hours after the Libyan leader vowed to crush the rebellion with a final assault on the opposition capital of Benghazi.
                    • It also authorizes U.N. member states to take "all necessary measures ...
                    • to protect civilians and civilian populated areas under threat of attack in the Libyan Arab Jamahiriya, including Benghazi, while excluding a foreign occupation force of any form on any part of Libyan territory."

                      More news


Advertisement

    Recent Estimates

AnalystFirm NameSymbolEPS Estimate
AkiraXXXXX AAPL$5.29
richnone PANL($0.08)
XXXXXXXXXX PRWT($0.41)
XXXXXXXXXX JOYG$1.06
XXXXXXXXXX SLW$0.30
XXXXXXXXXX FCX$1.23
PhidoPhido's Personal Investments DANG$0.02
XXXXXXXXXX IDCC$0.79
XXXXXXXXXX HPQ$1.29
davidgmllc JTX$0.33