Club PenguinTM Players Team Up Online to Change Lives in the Real World
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4th annual Coins for Change launches December 17

Dec. 13, 2010 (Business Wire) -- Fans of Club Penguin (clubpenguin.com) can rally together this holiday season to help provide children around the world safe places to live, learn and play as part of the fourth annual Coins for Change event.

Coins for Change allows the children who visit the snow-covered virtual world of Club Penguin to donate the virtual coins they earn playing games online to real world causes that matter to them.

Players can direct their virtual donations to provide medical help, build safe places and protect the earth. At the end of the event, which runs from December 17 to 27, 2010, the players’ virtual donations will serve as votes to determine how a $1M contribution from Disney Online Studios will be divided among pre-selected charitable projects aimed at helping children, families and the planet.

“It’s incredible to witness the passion our players have for making a difference in the lives of others, and we love being able to empower them through Coins for Change,” says Lane Merrifield, one of Club Penguin’s co-founders and executive vice president of Disney Online Studios. “The kids who play Club Penguin have already helped more than two million people get medical care, enabled 200,000 children to go to school and helped protect more than a dozen endangered species and their habitats, and we’re confident they’ll rise to the challenge again this year.”

Club Penguin is one of the largest virtual worlds for children with a reputation for providing fun for kids and peace of mind for parents. Millions of children and families in more than 190 countries play Club Penguin in English, French, Spanish and Portuguese. Word filters and live moderators monitor chat and activity on the site and work to prevent the sharing of inappropriate or personally identifiable information.

Club Penguin is free to play, however special features such as front-of-the-line access to game features, exclusive parties and opportunities to customize your penguin and igloo require a membership. A portion of the proceeds from each membership purchased supports organizations working to improve the lives of children and families around the globe.

The results of Coins for Change 2010 will be announced on January 4, 2011.

About Club Penguin

Club Penguin (www.clubpenguin.com), a product of Disney Online, provides one of the largest virtual worlds for children. Club Penguin works to maintain a fun and safe online entertainment experience by using filtering technology and live moderators. The virtual world of Club Penguin, contains no third-party advertising and is free to use and enjoy, however a subscription membership provides access to additional features that enhance the play experience. Club Penguin is headquartered in Kelowna, British Columbia, Canada, and can be played in English, Portuguese, French and Spanish.

About Disney Online

Disney Online (www.Disney.com), a unit of Disney Interactive Media Group, produces the No. 1 ranked community-family and parenting destination on the World Wide Web. Launched in 1996, Disney.com is the online and mobile web gateway to all of the company’s Disney-branded entertainment initiatives, providing comprehensive access to, and information about Disney movies, travel, television, games, music, shopping and live events.

for Disney Club Penguin
Amy Farris-Stojsavljevic
650-868-6048
amy@adverbumcomm.com


(Source: Business Wire )
(Source: Quotemedia)
 

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