2ND LD: Sony to launch e-book readers in Japan on Dec. 10
Thursday, November 25, 2021 7:49 AM

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TOKYO, Nov. 25, 2010 (Kyodo News International) --
(Editors: ADDING INFO)

Sony Corp. said Thursday it will launch two models of its Reader digital reading device and begin e-book distribution in Japan on Dec. 10, resuming e-book business here for the first time in three years.

The launch could help to rapidly expand the Japanese e-book market, with tough competition expected from Apple Inc.'s (NASDAQ:AAPL) iPad and other rivals, like Sharp Corp.'s GALAPAGOS multifunction tablet computer, to be launched in December.

The Japanese-enabled black-and-white 5-inch Reader Pocket Edition and 6-inch Touch Edition can store around 1,400 e-books and they can be used for about two weeks on a single battery charge, Sony (NYSE:SNE) said.

The models will likely be sold for around 20,000 yen and 25,000 yen, respectively, according to the manufacturer.

''To enhance the enjoyment of reading books, Sony will operate an e-book business in earnest,'' Nobuki Kurita, president of Sony Marketing (Japan) Inc., told a packed press conference in Tokyo.

''We intend to sell about 300,000 units in the first year,'' he said, adding that Sony aims to take about half of Japan's market for devices exclusively used as an e-book reader.

Sony introduced the LIBRIe device specialized as an e-book reader in Japan in 2004, but withdrew from the business in 2007 due partly to the unpopularity of the contents distribution system that allows users to read digital publications for only two months on a rental basis.

Under Sony's new e-book distribution system, users can purchase e-books through the online Reader Store by using their personal computers, and then transfer the data to their Reader device. They cannot, however, download e-books directly onto the Reader device.

The Reader Store will begin operating also on Dec. 10, making available more than 20,000 titles, including some bestsellers. Sony aims to expand the number of titles available later.

The prices of the e-books have yet to be disclosed.

Sony said it is also considering distributing newspapers, comics and magazines but the timing of their launch has yet to be decided.

The 5-inch and 6-inch Reader devices, both about the size of a paperback book, weigh about 155 grams and 215 grams, respectively.

The products enable users to enlarge the size of characters and input some memos on the screen, and they also come with a search function.

(Source: )
(Source: Quotemedia)


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