Now, let them know how you feel
Wednesday, November 24, 2021 3:20 PM

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Sravanthi Challapalli

It's a digital media company that made quirky and interesting experiments on those media. There was the mini sitcom on the Internet, Ramandria.tv, which provided comic relief through a conventional and nerdy South Indian husband (Ram) and his opinionated and blunt Mumbaikar wife (Ria) to a workforce that spent most of its 24 hours online. Then, there is Buzzar.tv, which allows brands to put their ads on the Net for consumers to seek out/stumble upon. And now there's Moodler, a social networking site that aims to harness the power of moods.

The Chennai-based Pixelkraft is a digital media communications company that describes itself as one “made up of a highly motivated (sometimes moody) lot who think that the Web is too much fun to be left to serious-sounding people”. Siddharth S. Kumar, Founder-Director, says that on Moodler, an icon (NASDAQ:ICLR) , instead of hundreds of posts such as the kind found on Twitter or Facebook, speaks volumes. “It's a dialogue, even when you‘re not uttering a syllable,” he says, adding that “you can tell what mood the world's in just by looking at the icon, and you can do a mood graph too, to tell what mood the world is in.”

Why ‘Moodle'?

Moodler is designed to track the mood of a social network. Moods happen for a reason, and Moodler just makes it easy to have conversations around what caused that mood. He says it's different from Twitter or Facebook because they are all about ‘me'. But the latter two needn't be all about ‘me', one argues, they could be places to have a discussion or a debate rather than be merely an exercise in egotism. Explaining, Siddharth says to him Facebook stands for “this is me”, Twitter for “I'm thinking aloud”, Foursquare for “I'm here” and Moodler for “I'm feeling/what do you feel?” On FB and Twitter, though, one has to actually read what someone else's saying, whereas Moodler is visually immediate — is that it? Yes, says Siddharth, adding that the simplicity extends itself to the design and ease of operation of the site.

Though it's much like the other social media, this site is currently rather minimalist in comparison. Keeping updates as private or as public as you want them is also simple; all you have to do for the former is type the names of the people you want to communicate with (but that could prove unwieldy if you have a large number of people in mind — Moodler's grouping facility is under development). And you can choose to see each member's public updates/links/photos. If that gets too noisy, you can narrow it down to those of the friends you've chosen to follow, and if that is still too noisy for your liking, you can choose to see only yourself! As for a mood graph, just click on the relevant button in the comments section of any post, and find out how those commenters are feeling. 

Design's prime

“It's not a very forbidding design,” says Siddharth, who says one of the prime reasons for coming up with Moodler was to make a statement about design.  The goal, which he believes he has met, was to design an elegant Web site. “How many Indian Web sites are like this? Design needs to make life simpler for you, why should communication be so complex?” he says. He also points out that the ease of use is what made gadgets such as the iPod popular. “Experience will be the differentiator, not the function. One could use any car to get from place A to place B. But we all have personal preferences. If Facebook/Twitter represents the Ford T model in cars, I'd say Moodler is a Toyota that was trying to break into the American market in the '70s.”

That doesn't mean he doesn't want Moodler to achieve the kind of success these social networks did, though. “We're hoping it will be the next Twitter,” he says.

Moodler, which has notched up over 1,200 members so far in the six weeks since launch, has made an app for the mobile phone, and is making apps for the iPad and Google (NASDAQ:GOOG) TV. How will it make money? Siddharth says he'd be hard-pressed to come up with an answer here. “Neither Google nor Twitter had any clue about how they'd make money when they started. I'm guessing it would be some kind of contextual advertising. We're hoping to appeal to some adventure capitalist simply because PixelKraft is overflowing with ideas — some of which can give the investor windfall gains if he's willing to risk it.”

Moodler is not open for advertising yet, though that would be easy to integrate, and would be very attractive to corporates to do a snap poll and see how they are being perceived — it's more an R&D product. Buzzar.tv has just gone social since it launched a couple of years ago. Members can qualify for points and deals and can share feedback on purchases and advertising campaigns. Ram and Ria are waiting in the wings for another series. Moodler “is at the crossroads of Twitter, Facebook and e-mail — and we believe that's a position,” says Siddharth.





(Source: )
(Source: Quotemedia)
 

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