MasterCard Worldwide Strengthens Global Marketing Leadership Team
Monday, November 22, 2021 9:00 AM

Related Stories



Nov. 22, 2010 (Business Wire) -- MasterCard Worldwide announced today the appointment of two senior leaders to the marketing department, further expanding the company’s breadth of global experience and expertise. Joining MasterCard Worldwide are Deborah Hsu Serianni as Group Head of Global Consumer Marketing, and Benjamin Jankowski as Group Head of Global Media. Both appointments are effective immediately.

Deborah Hsu Serianni will be responsible for developing and managing MasterCard’s consumer marketing strategies around the world. She will drive brand preference and revenue growth by partnering with key stakeholders to deliver targeted, integrated solutions that address the needs of segments around the world.

Benjamin Jankowski will be responsible for coordinating MasterCard’s media plans, media mix and consumer targeting. In addition, he will focus on optimizing marketing investments through continued improvements in efficiencies and effectiveness, which includes global oversight and management of media, planning and budgeting processes.

“As a global company, we seek executives with a global purview and expertise that enhance our leadership and bring fresh perspective,” said Alfredo Gangotena, MasterCard’s chief marketing officer. “I am very excited to welcome Deborah and Benjamin to MasterCard. Their global experience -- combined with their stellar industry expertise and insights -- will further enhance our capability to engage consumers and businesses in key markets around the world.”

Prior to joining MasterCard, Serianni was most recently the Global Vice President of Personal Care, Hair Care and Wellness for Avon Products, Inc. In addition, Serianni spent nine years with Johnson & Johnson in Asia-Pacific and eight years with Procter & Gamble in Europe. In these positions, she led the global footprint and strategy of major brands and developed key Asia/Pacific and European product initiatives. Serianni earned a BA in Chemistry and Economics from Oberlin College, OH and a Masters degree from the J.L. Kellogg Graduate School of Management at Northwestern University.

Jankowski has almost three decades of brand strategy and media planning experience. He joins MasterCard from OMD, a division of the Omnicom Group Inc, where he most recently served as the Global Account Director for Johnson & Johnson and previously for PepsiCo International. Prior to that, Jankowski was Senior Vice President and Associate Managing Director of MPG for four years. Jankowski also spent 13 years with BBDO WorldWide where he was responsible for long-term media development for clients, including Gillette, Dell Computer and the New York Stock Exchange, among others. Mr. Jankowski received his BA in Communications from Temple University.

About MasterCard Worldwide

As a leading global payments company, MasterCard Worldwide prides itself on being at the heart of commerce, helping to make life easier and more efficient for everyone, everywhere. MasterCard serves as a franchisor, processor and advisor to the payments industry, and makes commerce happen by providing a critical economic link among financial institutions, governments, businesses, merchants, and cardholders worldwide. In 2009, $2.5 trillion in gross dollar volume was generated on its products by consumers around the world. Powered by the MasterCard Worldwide Network — the fastest payment processing network in the world — MasterCard processes over 22 billion transactions each year, has the capacity to handle 140 million transactions per hour, with an average network response time of 140 milliseconds and with 99.99 percent reliability. MasterCard advances global commerce through its family of brands, including MasterCard®, Maestro®, and Cirrus®; its suite of core products such as credit, debit, and prepaid; and its innovative platforms and functionalities, such as MasterCard PayPass™ and MasterCard inControl™. MasterCard serves consumers, governments, and businesses in more than 210 countries and territories. For more information, please visit us at www.mastercard.com. Follow us on Twitter: @mastercardnews.

MasterCard Worldwide
Media Relations:
Joanne Trout, 914-249-6644
joanne_trout@mastercard.com
or
Investor Relations:
Gregory Boosin, 914-249-4565
investor_relations@mastercard.com


(Source: Business Wire )
(Source: Quotemedia)
 

Sponsors

Symbol :

Advertisement

Market news:

  • Pakistan foils capital bomb plot; missiles kill 3 Nov 26, 2021 09:58 AM

    • ISLAMABAD - Police arrested two would-be suicide bombers planning to attack a mosque and a government building in Pakistan's capital Friday, as local officials said another suspected U.S. missile strike near the Afghan border killed three alleged insurgents.
    • The military has responded by launching offensives in the remote northwest where the insurgents are based, and the U.S. has increased its barrage of missile attacks on those strongholds out of reach of the Pakistani army.
    • Police officer Bin Yamin said the detained men were linked to the Pakistani Taliban in the South Waziristan region, where the army has been fighting the militants since last year.
      • NKorea warns region is on brink of war Nov 26, 2021 09:15 AM

        • YEONPYEONG ISLAND, South Korea - North Korea warned Friday that U.S.-South Korean plans for military maneuvers put the peninsula on the brink of war, and appeared to launch its own artillery drills within sight of an island it showered with a deadly barrage this week.
        • The fresh artillery blasts were especially defiant because they came as the U.S. commander in South Korea, Gen. Walter Sharp, toured the South Korean island to survey damage from Tuesday's hail of North Korean artillery fire that killed four people.
        • None of the latest rounds hit the South's territory, and U.S. military officials said Sharp did not even hear the concussions, though residents on other parts of the island panicked and ran back to the air raid shelters where they huddled earlier in the week as white smoke rose from North Korean territory.
          • Another US missile strike kills 3 in Pakistan Nov 26, 2021 08:56 AM

            • MIR ALI, Pakistan - Pakistani intelligence officials say a suspected U.S. missile strike has killed three alleged militants in the country's northwest.
            • It's the latest in a barrage of attacks by unmanned drones on the stronghold of Taliban fighters targeting American and NATO forces in Afghanistan.
            • The area is home to a mix of Afghan and Pakistani Taliban.
              • Officials pull out of CA bomb factory, cite danger Nov 26, 2021 08:49 AM

                • ESCONDIDO, Calif. - Explosives experts have pulled out of a northern San Diego County home with a large quantity of bomb-making materials because it's too dangerous.
                • The Sheriff's Department says "proactive operations on site have been suspended" and local, state and federal explosives experts are making plans to re-enter the home and remove hazardous materials.
                • Among other things, bomb technicians found what is believed to Pentaerythritol tetranitrate, or PETN, which was used in the 2001 airliner shoe-bombing attempt as well as in last month's airplane cargo bombs.
                  • All-night shop-a-thon: Black Friday draws crowds Nov 26, 2021 08:42 AM

                    • Bargain shoppers, braving rain or frigid weather, crowded the nation's stores and malls in the wee hours of the night to get their hands on deals from TVs to toys on Black Friday.
                    • In a bid to grab shoppers earlier on the traditional start to the holiday shopping season, a number of stores including Old Navy, Toys R Us and Sears opened on Thursday's Thanksgiving holiday.
                    • Toys R Us' 10 pm. opening at its flagship store in Times Square drew 1,500 shoppers, says CEO Jerry Storch.

                      More news


Advertisement

    Recent Estimates

AnalystFirm NameSymbolEPS Estimate
GEOXXXXX PAY$0.31
mrbilltraderXXXXX POT$1.15
XXXXXXXXXX OVTI$0.43
sam farahanXXXXX TECD$0.95
XXXXXXXXXX GSS$0.05
XXXXXXXXXX ABB$0.31
adfgafg ERTS($0.26)
XXXXXXXXXX SD$0.03
XXXXXXXXXX ATML$0.11
XXXXXXXXXX CBPO$0.32