Tata Tele plans commercial launch of services for fishermen, farmers by March
Friday, November 19, 2021 2:22 PM

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Virendra Pandit

Ahmedabad, Nov. 19

Encouraged by the response received to its pilot projects for fishermen and farmers, Tata Teleservices Ltd (TTL) plans to commercially launch these projects, which began as part of free community service or CSR activity, by March, as part of the company's efforts for rural outreach to tap the huge potential of the grassroots and coastal India.

TTL currently operates in more than 4.50 lakh towns and villages in all the 22 telecommunication circles. Millions of farmers and fishermen are expected to be benefited by these ‘sector-specific' initiatives.

Fish finder

Fish Finder, the company's project for fishermen, launched about two-and-a-half years ago at Virampattinam in Tamil Nadu and Machilipatnam in Andhra Pradesh, and some other southern districts, will be commercially launched in phases to cover the areas along the country's coastline. Under this pilot project, 150 low-end mobile phones were given to the tsunami-scared fishermen to woo them back to the seas. “Post-tsunami, the survivors had given up fishing and had no means of livelihood. The aid that poured in even created a problem-of-plenty as, in some villages, there were now more fishing boats than active fishermen,” a company official said.

Nano Ganesh launched at Sojitra in Anand district of Gujarat in July 2009 allowing farmers to operate their irrigation pumps from remote locations without having to travel physically to the farm, will also now be launched in phases nationally, Mr Rajeev Narayan, Senior Vice-President, Corporate Affairs, told Business Line on the sidelines of the launch of Tata DoCoMo 3G service in Gujarat.

“We are currently working on the modalities. For “Fish Finder” we have tied up with the M.S. Swaminathan Research Foundation, Chennai, Indian Centre for Oceanographic Service (ICOS), Mumbai, and the Indian Meteorological Society (IMS), New Delhi. For software application support, the company has roped in Qualcomm's (NASDAQ:QCOM) BREW software products,” he said.

While IMS provided real-time pictures of the oceans and climate to the Foundation and ICOS, Tata Teleservices provided updates to fishermen up to a distance of eight km from the coast into the sea.

Fish Finder aims to inform fishermen about the exact location of fish by tracing the movement of phytoplankton, food of the fish, which, in turn, attracts carnivorous fish. This service would now be made available in the four southern languages as also in Bengali and Oriya and fishermen would be informed about the wave heights, wind velocity, storms and even the best market available on a particular day for their catch.

Nano ganesh

Under the pilot project Nano Ganesh, Tata Indicom had tied up with Ossian Agro Automation and became the first operator in India to offer remote access to irrigation pumps using a mobile phone. Farmers using this service would buy a Tata Indicom mobile connection and a mobile modem attached to the starter of the pump set. After registration, the subscriber-farmer would be provided with a unique code number, using which he can remotely switch on and off the pump set and even check availability of power by a particular tone. The farmer-subscriber would be given two handsets, one installed with the device and the other remaining with him. All calls made to the pump by the Tata Indicom mobile phone would be free whereas the other calls would be charged as per the tariff plan given to the subscriber.

Besides, these two major rural initiatives, Tata Teleservices will also expand the scope of “Project Learning” by increasing the number of remote schools from 88 to 200 to provide computers, printers, Internet connectivity and trained teachers to the schools which could be converted as adult learning centres in the evening to disseminate information about health, education and agriculture.

“Muslims girls of Phalaknuma, Hyderabad, trained this way in graphic designing, are now working from their native place for the animation companies in the US,” Mr Narayan said.

Fish Finder aims to inform fishermen about the exact location of fish by tracing the movement of phytoplankton, food of the fish, which attracts carnivorous fish.

Under the pilot project Nano Ganesh, Tata Indicom will offer remote access to irrigation pumps using a mobile phone.

(Source: )
(Source: Quotemedia)


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