Electronic Arts Introduces Fans to NFL Football Rivalries in True Gaming Fashion
Thursday, November 18, 2021 6:25 PM

Related Stories



Madden NFL 11 Rivalry Tour Hits Select Buffalo Wild Wings Locations

Nov. 18, 2010 (Business Wire) -- Today the taste of victory just got sweeter, as Electronic Arts Inc.,(NASDAQ: ERTS) announces a one-of-a-kind Madden NFL experience teaming up with NFL Network, to present the EA SPORTS Madden NFL 11 Rivalry Tour at Buffalo Wild Wings. For the first time ever, EA SPORTS will host Madden NFL 11 online matchups between the two NFL cities featured during each week’s Thursday Night Football on NFL Network at select Buffalo Wild Wings locations.

"The NFL is America's favorite sport and Thursday Night Football has become a part of the sports experience for fans across the country," said Christopher Erb, Senior Director of Partnership Marketing for EA SPORTS. "Our collaboration with NFL Network and Buffalo Wild Wings recognizes and celebrates rivalry and competition creating a new kind of Madden NFL fan experience."

Starting now through December 23rd, the EA SPORTS Madden NFL 11 Rivalry Tour will make stops at NFL cities featured each week on Thursday Night Football, bringing NFL Network camera crews to capture all the action as it unfolds. Highlights will be featured weekly on NFL Network’s Around the League each following Wednesday.

“We are excited to bring together two great partners in EA SPORTS and NFL Network,” said Kirk Langer, president of Packaged Sports and Entertainment, Inc., the partnership promotions agency behind the EA SPORTS Madden NFL 11 Rivalry Tour. “This innovative promotion will create a unique and immersive NFL fan experience and bring out the passion in NFL team rivalries in a whole new way.”

The Madden NFL 11 Rivalry Tour events will feature the following Thursday Night Football Matchups:

  • Thursday, November 11th at 8:00PM EST
    Baltimore Ravens at Atlanta Falcons
  • Thursday, November 18th at 8:00PM EST
    Chicago Bears at Miami Dolphins
  • Thursday, November 25th at 8:00PM EST (Thanksgiving)
    Cincinnati Bengals at New York Jets
  • Thursday, December 2nd at 8:00PM EST
    Houston Texas at Philadelphia Eagles
  • Thursday, December 9th at 8:00PM EST
    Indianapolis Colts at Tennessee Titans
  • Thursday, December 16th at 8:00PM EST
    San Francisco 49ers at San Diego Chargers
  • Thursday. December 23rd at 8:00PM EST
    Carolina Panthers at Pittsburgh Steelers

Madden NFL 11 redefines the way you experience the game of football by making play simpler, quicker and deeper. From 350 plays down to 1, the all-new GameFlow system puts you in the helmet of an NFL quarterback to execute an authentic, situational game plan, one play at a time. Sixty minute game times reduced to as little as 30 minutes; spend more time on the field and less in the playbook - full games in half the time. Madden NFL 11 is feature-rich including all-new 3-on-3 Online Team Play, improved animations, and intuitive controls, all to the play-by-play of the most exciting voice in sports, Gus Johnson.

For a complete list of dates and locations for the Madden NFL 11 Rivalry Tour, please visit: http://maddennfl.easports.com

EA SPORTS™ is one of the leading sports entertainment brands in the world, with top-selling videogame franchises, award-winning interactive technology, global videogame competitions and breakthrough digital experiences. EA SPORTS delivers personal access to the emotion of sports through industry-leading sports simulation videogames, including Madden NFL football, FIFA Soccer, NHL® hockey, NBA ELITE basketball, NCAA® Football, Fight Night boxing and Tiger Woods PGA TOUR® golf, and EA SPORTS Active.

For more information about EA SPORTS, including news, video, blogs, forums and game apps, please visit www.easports.com to connect, share and compete.

About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is a leading global interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, wireless devices and the Internet. Electronic Arts markets its products under four brand names: EA SPORTS™, EA™, EA Mobile™ and POGO™. In fiscal 2010, EA posted GAAP net revenue of $3.7 billion and had 27 titles that sold more than one million units. EA's homepage and online game site is www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com.

EA, EA SPORTS, EA SPORTS Active, EA Mobile and POGO are trademarks of Electronic Arts Inc. John Madden, NFL, NHL, NBA, NCAA, Tiger Woods and PGA TOUR are trademarks of their respective owners and used with permission.

About NFL PLAYERS

Formed in 1994, NFL PLAYERS is the licensing and marketing subsidiary of the NFL Players Association. Representing more than 1,800 active and many memorable retired NFL players, NFL PLAYERS “takes the helmets off” the players and markets them as personalities as well as professional athletes. Through an exclusive sponsorship agreement between the organization and the NFL, players are integrated into NFL sponsor activation programs. In addition, under an exclusive agreement between NFL PLAYERS and the NFL, NFLPLAYERS.COM, the company’s official website, is part of the NFL Internet Network. Each year NFL PLAYERS negotiates and facilitates extensive player marketing opportunities for players. NFL PLAYERS activities include retail licensing, corporate sponsorships and promotions, special events, radio and television projects, publishing and internet. For more information, please visit NFLPLAYERS.COM.

About NFL Network

NFL Network airs seven days a week, 24 hours a day on a year-round basis and is the only television network fully dedicated to the NFL and the sport of football. Fans turn to NFL Network to receive information and insight straight from the field, team headquarters, league offices and everywhere the NFL is making news. For more information log onto NFL.com, the exclusive home of NFL Network.

© 2010 NFL Properties LLC. Team names/logos/indicia are trademarks of the teams indicated. All other NFL-related trademarks are trademarks of the National Football League.

Packaged Sports and Entertainment Inc.
Kirk Langer, 310-513-2660
klanger@psepromotions.com
or
EA SPORTS
Jennica Pearson, 407-386-5179
jpearson@ea.com


(Source: Business Wire )
(Source: Quotemedia)
 

Sponsors

Symbol :

Advertisement

Market news:

  • Obama salutes spirit of compromise, signs tax bill Dec 18, 2021 05:51 AM

    • WASHINGTON - President Barack Obama signed into law a huge, holiday-season tax bill extending cuts for all Americans on Friday, saluting a new spirit of political compromise as Republicans applauded and liberals seethed.
    • The most significant tax legislation in nearly a decade will avert big increases that would have hit millions of people starting in two weeks on New Year's Day.
    • "This is progress and that's what they sent us here to achieve," Obama said as a rare bipartisan assembly of lawmakers looked on at the White House.
      • Belarus opposition complains of dirty tricks Dec 18, 2021 05:51 AM

        • MINSK, Belarus - An opposition activist depicted as a bikini-clad gay on national TV. Leaflets telling lies about a presidential hopeful.
        • Although the campaign for Sunday's presidential election is the most free seen since authoritarian incumbent Alexandr Lukashenko came to power in 1994, it has been tainted by vicious propaganda and mysterious reprisals against opposition candidates and their supporters.
        • An unprecedented nine candidates are running against Lukashenko, and they have been granted unusual freedom to campaign.
          • SKorea to hold firing drills despite NKorea threat Dec 18, 2021 05:51 AM

            • YEONPYEONG ISLAND, South Korea - South Korean troops geared up Saturday for artillery drills on a border island shelled by North Korea last month despite Pyongyang's threat to retaliate again, as Russia and China expressed concerns over rising tensions on the divided peninsula.
            • Four people died last month in the North's attack on Yeonpyeong Island near the tense sea border.
            • However, Russia's Foreign Ministry expressed its "extreme concern" Friday over the drills and urged South Korea to cancel them to prevent a further escalation of tensions.
              • Pakistani spy agency denies it unmasked CIA chief Dec 18, 2021 05:51 AM

                • ISLAMABAD - Pakistan's top spy agency denied speculation Saturday that it helped unmask the CIA's station chief in Islamabad in retaliation for a New York City lawsuit linking Pakistan's intelligence chief to the 2008 terror attacks in Mumbai, India.
                • The station chief's name was revealed by a Pakistani man threatening to sue the CIA over the deaths of his son and brother in a 2009 U.S. missile strike.
                • Pakistan's spy agencies have kept ties to a number of Pakistani journalists as a way to influence coverage.
                  • US lawmakers may vote on Armenian genocide measure Dec 18, 2021 04:03 AM

                    • WASHINGTON - The House may vote next week on a measure that could damage U.S. relations with critical ally Turkey: a resolution declaring the World War I-era killings of Armenians a genocide.
                    • House Democratic leaders had long set aside consideration of the draft resolution, and the measure was expected to expire as a new Republican-led House takes office next month.
                    • House aides, speaking on condition of anonymity because they were not authorized to comment, said Friday that Democratic leaders have been discussing a possible vote with lawmakers.

                      More news


Advertisement

    Recent Estimates

AnalystFirm NameSymbolEPS Estimate
jomariXXXXX CVG$0.31
XXXXXXXXXX RIMM$1.64
XXXXXXXXXX CRM$0.19
GEOXXXXX PAY$0.30
mrbilltraderXXXXX POT$1.59
XXXXXXXXXX OVTI$0.43
sam farahanXXXXX TECD$0.95
XXXXXXXXXX GSS$0.05
XXXXXXXXXX ABB$0.31
adfgafg ERTS$0.48