Elder Healthcare forays into baby-care
Monday, November 15, 2021 3:24 PM

Related Stories







Our Bureau

Mumbai, Nov. 15

Elder Health Care Ltd, part of the Rs 800-crore Elder Group, has formalised an in-licensing agreement with Germany's personal and hygiene products company Mann & Schröder GmbH to introduce the entire range of Dulgon Skin Care and Sanosan baby-care, into India.

The deal is EHCL's eleventh in-licensing agreement and marks the company's foray into the Rs 1,600-crore baby care market in India, growing at a rate of 17 per cent annually.

The company is already present in the Rs 3,500-crore dermatology sector – growing at 20 per cent annually - through brands such as Fairone Fairness Cream (for men and women) and Fairone Soap — in-licensed from Shahnaz Hussain Herbals Pvt Ltd, sold through its more than three lakh outlets in the country.

“We are focusing on high growth sectors where we can not only garner a share from the existing players but also expand the market by penetrating newer areas,” said Dr Anuj Saxena, EHCL's Managing Director, said in a company statement. Both brands will be available in the domestic market by November 2010, the note added.

The two brands are jointly expected to add about Rs 30 crore to Elder's turnover by 2014-15.

Four segments

The baby-care sector comprises four segments — baby food, skin care, toiletries and diapers and hair care. The baby care segment is dominated by Johnson and Johnson (NYSE:JNJ) and Wipro, with more recent entrants such as Marico (Sparsh brand of Baby Oil and Baby Bathing Bar), and the Aditya Birla group (Puretta biodegradable baby care wipes).

“It will be challenging to break into a market where a single player commands almost 80 per cent market share especially because mothers like to play safe when it comes to their babies and hence require a lot of persuasion to experiment with newer products. Today in the diaper segment, smaller players are surviving along with larger players mainly because the market has expanded. We hope to do the same with M&S products,” says Dr Saxena.





http://www.blonnet.com/2010/09/22/stories/2010092252101900.htm http://www.blonnet.com/2007/05/10/stories/2007051004340200.htm http://www.blonnet.com/2006/02/16/stories/2006021600380500.htm http://www.blonnet.com/2007/08/28/stories/2007082851790500.htm

(Source: )
(Source: Quotemedia)
 

Sponsors

Symbol :

Advertisement

Market news:

  • NKorea warns region is on brink of war Nov 26, 2021 09:15 AM

    • YEONPYEONG ISLAND, South Korea - North Korea warned Friday that U.S.-South Korean plans for military maneuvers put the peninsula on the brink of war, and appeared to launch its own artillery drills within sight of an island it showered with a deadly barrage this week.
    • The fresh artillery blasts were especially defiant because they came as the U.S. commander in South Korea, Gen. Walter Sharp, toured the South Korean island to survey damage from Tuesday's hail of North Korean artillery fire that killed four people.
    • None of the latest rounds hit the South's territory, and U.S. military officials said Sharp did not even hear the concussions, though residents on other parts of the island panicked and ran back to the air raid shelters where they huddled earlier in the week as white smoke rose from North Korean territory.
      • Another US missile strike kills 3 in Pakistan Nov 26, 2021 08:56 AM

        • MIR ALI, Pakistan - Pakistani intelligence officials say a suspected U.S. missile strike has killed three alleged militants in the country's northwest.
        • It's the latest in a barrage of attacks by unmanned drones on the stronghold of Taliban fighters targeting American and NATO forces in Afghanistan.
        • The area is home to a mix of Afghan and Pakistani Taliban.
          • Officials pull out of CA bomb factory, cite danger Nov 26, 2021 08:49 AM

            • ESCONDIDO, Calif. - Explosives experts have pulled out of a northern San Diego County home with a large quantity of bomb-making materials because it's too dangerous.
            • The Sheriff's Department says "proactive operations on site have been suspended" and local, state and federal explosives experts are making plans to re-enter the home and remove hazardous materials.
            • Among other things, bomb technicians found what is believed to Pentaerythritol tetranitrate, or PETN, which was used in the 2001 airliner shoe-bombing attempt as well as in last month's airplane cargo bombs.
              • All-night shop-a-thon: Black Friday draws crowds Nov 26, 2021 08:42 AM

                • Bargain shoppers, braving rain or frigid weather, crowded the nation's stores and malls in the wee hours of the night to get their hands on deals from TVs to toys on Black Friday.
                • In a bid to grab shoppers earlier on the traditional start to the holiday shopping season, a number of stores including Old Navy, Toys R Us and Sears opened on Thursday's Thanksgiving holiday.
                • Toys R Us' 10 pm. opening at its flagship store in Times Square drew 1,500 shoppers, says CEO Jerry Storch.
                  • Asian carp create nagging fear in Lake Erie towns Nov 26, 2021 08:19 AM

                    • WHEATLEY, Ontario - Well before dawn, Todd Loop takes his fishing tug onto Lake Erie in pursuit of yellow perch, walleye and other delicacies - a livelihood that has sustained his family for three generations but faces a future as murky as the freshwater sea on a moonless night.
                    • Already ravaged by exotic species such as the sea lamprey and quagga mussel, the Great Lakes soon may be invaded by Asian carp, greedy giants that suck plankton from the water with the brutal efficiency of vacuum cleaners.
                    • Nowhere is the danger greater than in Lake Erie.

                      More news


Advertisement

    Recent Estimates

AnalystFirm NameSymbolEPS Estimate
GEOXXXXX PAY$0.31
mrbilltraderXXXXX POT$1.15
XXXXXXXXXX OVTI$0.43
sam farahanXXXXX TECD$0.95
XXXXXXXXXX GSS$0.05
XXXXXXXXXX ABB$0.31
adfgafg ERTS($0.26)
XXXXXXXXXX SD$0.03
XXXXXXXXXX ATML$0.11
XXXXXXXXXX CBPO$0.32