Drum Roll Please...Taco Bell(R) Unveils 2010 Feed the Beat(R) Set List of Artists
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Feed the Beat(R) Gives Shout-Out to 100 Artists Who Love Taco Bell

With Tacos, Burritos and Much More

Oct. 5, 2010 (Business Wire) -- While many bands are hungry for their ‘big break,’ Taco Bell is helping to satisfy their hunger for food by helping to pick up their late-night dinner tabs. Today, 100 bands and artists were announced as the 2010 Taco Bell® Feed the Beat® lineup. The fifth annual Feed the Beat program, which provides bands with $500 in Taco Bell Bucks while on tour and influential exposure, received more applications than ever before. These musicians are passionate for their music and for Taco Bell, and now can regularly fulfill their cravings for Fourthmeal – Taco Bell’s signature late-night meal between dinner and breakfast.

Every touring band can relate to eating on the road and Taco Bell has become essential to keep artists rocking while on tour. Taco Bell’s late-night menu offers a variety of items to conquer any band member’s appetite. Recognizing this, Taco Bell began Feed the Beat to fuel bands with Taco Bell Bucks ($500 in Taco Bell Bucks per band) so they can focus on their true passion: music.

“The beauty about Feed the Beat is that the bands lead the way for the program – they tell us what they want and we are more than happy to supply it,” said David Ovens, Chief Marketing Officer, Taco Bell Corp. “We admire all of the Feed the Beat bands and are especially excited to see those like Never Shout Never go from an up-and-coming artist when he joined Feed the Beat in 2008 to a headliner on the 2010 mtvU VMA Tour.”

“We are psyched to be working with Taco Bell and Feed the Beat. After having the Taco Bell Truck involved with our video for ‘Truck Stop Blues,’ we were afraid they’d never talk to us again,” joked Ian Grushka, bassist for new Feed the Beat band New Found Glory. “It’s amazing to work with a company like Taco Bell and their Feed the Beat program that specifically supports touring musicians.”

Beyond Taco Bell Bucks and Taco Bell Truck cameos, Feed the Beat amplifies exposure for artists through the brand’s menu of influential sponsorships and marketing opportunities. Just this year during the MTV Video Music Awards, which were seen by over 11 million viewers1, new Feed the Beat artist Travie McCoy and MTV VMA House Artist deadmau5 performed the smash hit “Billionaire.” Taco Bell kicked off VMA weekend with Feed the Beat artist Never Shout Never opening for Jason Derulo at “2010 MTV VMAs Present: A Concert with Jason Derulo and Never Shout Never,” brought to you by Taco Bell and Feed the Beat.

Alumni and new Feed the Beat artists agree that Taco Bell is the perfect fit for a touring lifestyle. Here is what some Feed the Beat bands have had to say about the program:

“Feed the Beat was an amazing opportunity for our band to put itself out among other great artists and rely on our fans to help us break through,” said Nick Thompson, lead singer for Hit the Lights. “It also exposed Hit the Lights to a brand-new audience and gave us the chance to work with some of today’s most respected producers. We have learned so much and Feed the Beat was a huge part of that.”

"We've been eating Taco Bell since we were kids, way before any of us knew each other. In fact, on the road when a Taco Bell is spotted we all shout out loud and freak,” says Tyler Glenn, singer and keyboards for Neon Trees. “Now Taco Bell gives us TB [Taco Bell] Bucks to eat around the country. It's probably one of the better gifts anyone could give this band."

Feed the Beat is a great program for bands like us who are constantly on the road,” said Chris Farren, singer for Fake Problems. “It has given us a chance to save a lot of money on food, and Taco Bell is one of the few chains with multiple vegetarian options.”

The continued success of Feed the Beat has encouraged the brand to expand the opportunities available to a variety of music genres as preparation for the 2011 Feed the Beat program has begun. The announcement of the new Feed the Beat artists also re-launches the program’s website on www.feedthebeat.com where a full list of alumni and new bands is available, along with updates, news and exclusive interviews from past and present Feed the Beat bands. To stay in-tune with Feed the Beat artists and find out when next year’s program begins, fans can follow the program on Twitter @FeedtheBeat and on Facebook (www.facebook.com/feedthebeat).

Taco Bell is proud to congratulate all of the following 2010 Feed the Beat artists:

2AM Club       Four Year Strong       Runner Runner
 
A Rocket To The Moon He Is We Shinobi Ninja
 
Adam Haworth Stephens Hellyeah Stephen Kellogg & The Sixers
 
After The Burial Hey Monday Stick To Your Guns
 
Allstar Weekend Hot Chelle Rae Suckers
 
American Bang In This Moment T. Mills
 
American Fangs Iron Thrones Tennis System
 
Anamanaguchi It Boys! Tera Melos
 
Anarbor Jukebox the Ghost Terrible Things
 
Andrew W.K. Knights of The Abyss The Acacia Strain
 
Artist Vs Poet Les Savy Fav The Almost
 
Atom Smash Let Me Run The Black Angels
 
Atreyu Let's Get It The Cab
 
Bad City Look Mexico The Chariot
 
Bad Rabbits Maps & Atlases The Cults
 
Best Coast Mariachi El Bronx The Downtown Fiction
 
blessthefall Math the Band The Gay Blades
 
Boys Like Girls Mayday Parade The Girlfriend Season
 
Breathe Carolina Memphis High The Hood Internet
 
Cady Groves Miniature Tigers The Ready Set
 
Chiddy Bang Neon Trees The Summer Set
 
Chiodos Never Shout Never The Swellers
 
Christian TV New Found Glory The Sword
 
Chuck Ragan New Politics The Wonder Years
 
Circa Survive Passion Pit This Will Destroy You
 
Cobra Starship Phosphorescent Tokyo Police Club
 
Colour Revolt Pigeon John Travie McCoy
 
Dale Earnhardt Jr Jr Plug in Stereo Unearth
 
Dead Confederate PMtoday Underoath
 
Dr. Dog Polaris at Noon VersaEmerge
 
Emmure Portugal. The Man War of Ages
 
Everest Revocation Wavves
 
Every Avenue We The Kings
 
Every Time I Die
 
Fake Problems                

About Taco Bell Corp.

Taco Bell Corp. (“Taco Bell”), a subsidiary of Yum! Brands, Inc., (NYSE: YUM), is the nation’s leading Mexican-style quick service restaurant chain. Taco Bell serves tacos, burritos, signature quesadillas, Grilled Stuft Burritos, nachos, and other specialty items such as Crunchwrap Supreme®, in addition to the 79-89-99 Why Pay More!® Value Menu. Taco Bell serves more than 36.8 million consumers each week in nearly 5,600 restaurants in the U.S.

1 Source: Nielsen. Live+SD. 9.12.10.

Taco Bell Corp.
Will Bortz / Deb Bell, 949-863-3915
will.bortz@tacobell.com
deb.bell@tacobell.com
or
Taylor
Maeve Hagen, 212-714-5743
mhagen@taylorpr.com


(Source: Business Wire )
 

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