The region's premier luxury fashion event launches: Fortnight of Fashion
Monday, September 27, 2021 10:44 PM

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Sep. 27, 2010 (Syndigate) -- Harper's Bazaar Arabia, the Middle East's premier international fashion

magazine, will stage the second Harper's Bazaar Fortnight of Fashion from

7th-20th October 2010 at The Dubai Mall.

Harper's Bazaar Arabia, the Middle East's premier international fashionmagazine, will stage the second Harper's Bazaar Fortnight of Fashion from7th-20th October 2010 at The Dubai Mall.

The Harper's Bazaar team, who arenow gearing up for the biggest fashion fortnight ever seen in this region,are excited about the brands that are going to be part of this event, andwhat this means for fashion followers in the region.

Louise Nichol, Editorin chief of Harper's Bazaar says, "The fashion industry is entering a newera of considered luxury and our readers have a connoisseur's appreciationof what merits their investment and aesthetic appreciation.

The Fortnight ofFashion will celebrate the very best in craftsmanship and creativity.

Harper's Bazaar readers will be treated to two weeks during which the wholeregion can indulge in our shared love for style.

It's every fashion addict'sdream.

'This year's event will again be hosted by the region's fashion capital, TheDubai Mall, the flagship development of Emaar Malls Group and the world'slargest shopping mall.

Mr Nasser Rafi, Chief Executive Officer, Emaar MallsGroup, said: "The Dubai Mall is at the forefront of innovative campaigns andevents that catalyse the regional retail sector.

Fashion Avenue, thededicated haute couture precinct in the mall featuring over 70 global brandsand a state-of-the-art Fashion Catwalk, is today the undisputed fashiondestination for trend-setters.

As the fashion hub of the region, the FashionAvenue also showcases an array of leading high-fashion events.

"Louise Nichol, Editor-in-chief of Harper's Bazaar Arabia, added, "For twoweeks in October, The Dubai Mall will be transformed into a playgroundshowcasing the world's best style, fashion and beauty.

"To launch this year's event, the opening of the new Symphony concept storein Fashion Avenue of The Dubai Mall which will see a host of celebrities andsocialites celebrating the new store and start the biggest fashion event onthe UAE's calander.

This year marks the 40th anniversary for KENZO and weare proud to announce they will be celebrating this with Harper's BazaarArabia and the Fortnight of Fashion.

Creative Director Antonio Marras willbe attending the event at their boutique to mark this important milestone inthe brand's history.

Ralph Lauren is also celebrating their 40thanniversary during the event with Harper's Bazaar Editor in chief, LouiseNichol reflecting on the brand, 'Ralph Lauren is an icon (NASDAQ:ICLR) of understatedluxury and its autumn/winter 2010 collection is among the most coveted ofthe new season'.

Vertu is the first luxury accessory brand involved in this year's event; thebrand that has brought a whole new meaning to the catch phrase "must-have"will wow attendees with their luxurious range.

From jewelled accessories tojewel inspired collections, Custo Barcelona will be celebrating theirarrival into the region, and to The Dubai Mall, showcasing their A/W 2010-11collection.

In association with the new Shop Smart section in Harper's Bazaar Arabia,which recognizes how women in the region shop and style their outfits mixingluxury ranges with high street brands, this year the Harper's BazaarFortnight of Fashion is launches a series catwalk shows, bringing consumersthe best of the high street A/W10 collections.

Banana Republic and Topshopwill be showing, with more brands coming on board over the next few weeks.

Philips has confirmed their place at this year's Harper's Bazaar Fortnightof Fashion, bringing Andy Uffels, their Haircare Artistic Director andinternational fashion catwalk stylist to Dubai to showcase this season'scatwalk styles and give consumers tips on how to get these styles at homewith Philips hair tools.

Harper's Bazaar are also proud to announce their new partnership with ImageNation, the Dubai based luxury PR company who will be representing theFortnight of Fashion to local and international media, managing pressparticipation and coverage for the campaign surrounding the fortnight longfashion event.

For art lovers, the event will include an Andy Warhol exhibition, markingthe artist's collaboration with Harper's Bazaar in his early years as afreelance fashion illustrator.

Budding young illustrators are invited tofollow in Warhol's footsteps and enter the Harper's Bazaar FashionIllustrator competition and win the chance to become a contributor toHarper's Bazaar Arabia.

Entries are open until the 24th September to amateurillustrators who reside in the GCC.

 (c) 2010 Al Bawaba (www.

albawaba.

com)


(c) 2010 Al Bawaba (Albawaba.com)
Provided by Syndigate.info an Albawaba.com company
 

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