Bally Technologies Awarded Contract with Penn National Gaming to Provide Systems and Marketing Solutions in Four Casino Properties
Wednesday, September 08, 2021 9:02 AM

Related Stories

Another Large, Multi-Casino Gaming Operator Chooses Bally Systems

for Business Expansion

Sep. 8, 2010 (Business Wire) -- Bally Technologies, Inc. (NYSE: BYI), a leader in slots, video machines, casino-management, and networked and server-based systems for the global gaming industry, today announced a contract with Penn National Gaming, Inc. (NASDAQ: PENN) to provide its ACSC™ slot-management system and an array of marketing and bonusing technology to Penn National’s three casino properties currently in development, as well as the Empress Casino in Joliet, Ill.

Penn National Gaming has selected Bally systems for their next three casino openings, including Ohio’s first two casinos − Hollywood Columbus and Hollywood Toledo – and Hollywood Perryville, the first casino to open in Maryland. In addition to the new properties, Penn will replace a competitor’s system at the Empress Casino Hotel in Chicagoland.

“We are very pleased to be entering into an agreement with Bally,” said Tom Beauchamp, Chief Information Officer for Penn National Gaming.

“It is both reassuring and rewarding that Penn National recognizes our long-term commitment to systems and our technology vision for the future,” said Richard Haddrill, Chief Executive Officer of Bally Technologies, Inc. “Penn is a very experienced and knowledgeable operator, and it is very gratifying that they chose Bally.”

Haddrill added, “It is important to us that Penn selected us not just for the new casinos, but also to add value to their newly remodeled Empress Casino. For Bally, this validates our commitment to add value to new and existing products and businesses.”

Building on the core functionality of the ACSC™ system for slot monitoring, casino accounting, and hotel functions, Penn has selected Bally’s hardware and software for player development to track, reward, and retain players and build a comprehensive patron database for marketing from the mailbox to the point of play.

The Bally services division that installs or upgrades more than 250 systems per year will work with Penn to implement Bally’s solutions at the Empress Casino Hotel and the Hollywood Perryville properties in late 2010, while Penn National’s two new Ohio casinos are slated to open in the second half of calendar 2012.

About Penn National Gaming

Penn National Gaming owns and operates gaming and racing facilities with a focus on slot-machine entertainment. The Company presently operates 19 facilities in 15 jurisdictions, including Colorado, Florida, Illinois, Indiana, Iowa, Louisiana, Maine, Mississippi, Missouri, New Jersey, New Mexico, Ohio, Pennsylvania, West Virginia, and Ontario. In aggregate, Penn National’s operated facilities feature more than 26,300 gaming machines, approximately 400 table games, more than 2,000 hotel rooms, and more than 959,000 square feet of gaming floor space. For more information, please visit

About Bally Technologies, Inc.

With a history dating back to 1932, Las Vegas-based Bally Technologies designs, manufactures, operates and distributes advanced gaming devices, systems and technology solutions worldwide. Bally’s product line includes reel-spinning slot machines, video slots, wide-area progressives, and Class II, lottery and central determination games and platforms. As the world’s No. 1 gaming-systems company, Bally also offers an array of casino management, slot accounting, bonusing, cashless and table management solutions. For more information, please contact Laura Olson-Reyes, Director of Corporate Communications, at 702-584-7742, or visit

This news release may contain “forward-looking” statements within the meaning of the Securities Act of 1933, as amended, and is subject to the safe harbor created thereby. Such information involves important risks and uncertainties that could significantly affect the results in the future and, accordingly, such results may differ from those expressed in any forward-looking statements. Future operating results may be adversely affected as a result of a number of risks that are detailed from time to time in the Company’s filings with the Securities and Exchange Commission. The Company undertakes no obligation to update the information in this press release and represents that the information is only valid as of today’s date.


Bally Technologies, Inc.
Laura Olson-Reyes, 702-584-7742
Director of Corporate Communications
Michael Carlotti, 702-584-7995
Vice President of Treasury and Investor Relations

(Source: Business Wire )


Symbol :


Market news:

  • Teenagers adrift in Pacific for 50 days reach land Nov 26, 2021 06:26 AM

    • SUVA, Fiji - Three teenage boys who spent 50 days adrift in a tiny boat in the South Pacific walked ashore on shaky legs Friday after their chance rescue - celebrated on their home island hundreds of miles (kilometers) away as a miracle that brought them back from the dead.
    • The trio - Samuel Pelesa and Filo Filo, both 15, and Edward Nasau, 14 - told rescuers they survived on rainwater they collected, a handful of coconuts, raw fish and a seagull that landed on their 12-foot- (3.5-meter-) long aluminum boat.
    • The boys set off Oct. 5 from their home island to one nearby.
      • Roll Tide! War Eagle! Alabama-Auburn stands apart Nov 26, 2021 05:57 AM

        • TUSCALOOSA, Ala. - They start early in this part of the country.
        • "You got to declare when you're a youngster," said Gene Stallings, the former Alabama coach.
        • "I'm prejudiced," said Pat Dye, who coached at Auburn for a dozen years, "but I don't think there's any other game in the country that's talked about on a daily basis as much as this one is by the folks in the state of Alabama."
          • Black Friday shoppers crowd malls all night long Nov 26, 2021 05:55 AM

            • After weeks of "Black Friday" sales pitches, the real thing is finally here.
            • Many stores had trotted out the "Black Friday" label on sales as far back as October.
            • In a bid to grab shoppers earlier, a number of stores including Old Navy, Toys R Us and Sears opened on Thanksgiving Day.
              • SKorea names new defense chief Nov 26, 2021 05:35 AM

                • SEOUL, South Korea - South Korea's president has named a former chairman of the Joint Chiefs of Staff as his replacement for the defense minister who resigned amid criticism of the government response to a North Korean artillery attack.
                • Lawmakers had criticized former Defense Minister Kim Tae-young, saying that Yeonpyeong Island was unprepared for North Korea's barrage Tuesday that killed four people.
                • The decision came as North Korea warned that U.S.-South Korean plans for military maneuvers put the peninsula on the brink of war.
                  • Gimmicks, long hours greet 'Black Friday' shoppers Nov 26, 2021 05:31 AM

                    • After weeks of "Black Friday" sales pitches, the real thing is finally here.
                    • Retailers are ushering in the traditional kickoff of the U.S. holiday shopping season on Friday with expanded hours, deep discounts and online deals to draw bargain-hungry shoppers.
                    • In a bid to grab shoppers earlier, a number of stores including Old Navy, Toys R Us and Sears opened on Thanksgiving Day.

                      More news


    Recent Estimates

AnalystFirm NameSymbolEPS Estimate
mrbilltraderXXXXX POT$1.15
sam farahanXXXXX TECD$0.95
adfgafg ERTS($0.26)