Apple's all-new iPhone goes on sale in Japan
Wednesday, June 23, 2021 7:42 PM

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TOKYO, Jun. 23, 2010 (Kyodo News International) -- Apple Inc. (NASDAQ:AAPL) on Thursday released in Japan the iPhone 4, the latest version of its popular smartphone, with sales agent Softbank Mobile Corp. saying demand has well exceeded expectation.

More than 100 people were already lining up on the eve of the phone's release in front of the Omotesando shop of Softbank Mobile in Tokyo's Shibuya Ward. ''Since people began lining up Wednesday, there was a long queue of about 270 people including those who stayed overnight awaiting the iPhone 4, a Softbank official said.

The first person in line was Noboru Takahashi, who said he arrived Monday afternoon and was ''looking forward to the (upgraded) camera functions.''

The iPhone 4 has a new camera system combining a 5-megapixel rear-facing camera and flash along with a front-facing camera, compared with the simpler 3-megapixel camera for its predecessor iPhone 3GS.

The Internet-enabled iPhone 4 also has a sharper resolution display but does not support Flash technology, making it impossible to view Internet sites built on the widely used platform.

Softbank Mobile had started taking preorders for iPhone 4 on June 15 but suspended them on June 18, saying orders ''far exceeded its projection and reached a record number of orders for Softbank'' without giving specific data.

Besides those who placed advance orders, a limited number of the smartphone models will be placed on sale at Apple stores nationwide, a dozen electronics retailers and Softbank shops in the Tokyo and Osaka metropolitan areas, according to Softbank Mobile.

The phone was also set to be released the same day in the United States, Britain, France and Germany, and it comes almost a month after that of Apple's other hot-selling product, the iPad tablet computer which looks like a larger version of the iPhone.

In Japan, the iPhone 4 is selling for 46,080 yen for a 16-gigabyte memory model and 57,600 yen for a 32-gigabyte model, Softbank said.



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