Tesla Betting on Model S, Discontinues Roadster
Monday, June 27, 2021 10:31 AM

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Tesla Motors (Nasdaq:TSLA) announced that it is going to stop production of its Roadster electric vehicle (EV) by the end of this year and will stop taking orders for the car in around two months time. The Roadster has proved an efficient platform for the company to showcase it advancements within the zero emissions electric vehicle segment.

In its first quarter earnings report for fiscal year 2011, Tesla reported that it has sold 1,650 units of the Roadster through May 2011. The company has stressed that the Roadster was not produced as model meant to drive sales. Khobi Brooklyn, Tesla spokesperson said, “it served as a catalyst for the EV industry and it has allowed us to refine electric technology for future, and more affordable EVs. The Roadster proved that EVs can outperform traditional combustion vehicles while producing zero emissions."

At a price of around $109,000, the Roadster wasn’t exactly a car intended for the consumer segment. The Model S on the other hand is a vehicle that the company plans to launch as mass market electric car. Tesla's intends to sell around 20,000 Model S cars by the end of 2013.

As compared with its predecessor, the Model S is priced at much more competitive $57,400 for the base model which has a running range of 160 miles on a full charge. Other models are priced at $67,500 for a 230 mile range and $77,400 for the 300 mile range.

The Model S is expected to hit the market at the start of next year. A range of new EV's are expected to be released soon from the likes of Chevrolet, Ford and Nissan, but Tesla is touting its new car as one with better performance, range, efficiency and space.

The Model S will be “a pure electric premium sedan, designed from the ground up to take full advantage of the electric vehicle architecture”. The architecture being referred to here is the one that the Roadster has been able to establish, and with its sport car roots would be a nice selling point for the Model S.

The Model S will be produced at the Tesla Factory in Fremont, California. The 100 percent Tesla-owned facility was once a GM and Toyota joint venture production facility.