Instagram Adds Mobile TV Feature After Reaching 1 Billion Users

Instagram unveils new IGTV app for long-form vertical video, now has 1 billion users

During its event this afternoon, Instagram brought on stage content creator Lele Pons, who now has more than 25.1 million followers on the platform, to talk about a new cooking show she's planning for IGTV. The Wall Street Journal reported on the news earlier in the month by pointing out that Instagram was exploring how long videos should work on the platform with a particular focus on vertical videos. Instagram CEO Kevin Systrom said IGTV is created to make it easier to find and watch videos on your smartphone, and the company added a few tricks YouTube doesn't have. Today, Instagram announces it has achieved 1 billion users! Eventually, the app will let all users posts videos of unlimited length. Once you update your Instagram app, look for the IGTV logo on the top-right side of your feed, next to the DM button.

Instagram has reached a major new milestone: 1 billion users. "I'm still going to be posting on YouTube as well as on Instagram", she told reporters. Once you do, you can post videos by clicking on your own profile avatar within IGTV.

Users can access it via a dedicated app for iOS and Android or a section within the Instagram app. Unlike YouTube, all the videos are vertical and videos in the IGTV app will start playing as soon as you launch it.

Instagram says you can also like, comment and send videos to friends via Direct messaging.

While much of what Instagram announced on Wednesday is similar to what YouTube and others have done before, it is not bankrolling the creation of any shows - a strategy that competitors such as YouTube, Amazon and Netflix used to fuel interest in their young video platforms. It's not the first time Instagram has copied Snapchat.

Trump gives Kim 'direct number' to reach him
"And that is the president of the United States is just outside the press room and it looks like he is en route to our location". Trump's initial response to North Korea's advancements in nuclear weapon and long-range missile tests was over the top.

With IGTV, Instagram now has another way to bring in revenue through ads.

Instagram boasts as many as 800 million active users, 500 million of which use the service every day.

The launch comes amid a shift in video viewing habits away from traditional television to online platforms including Netflix and Hulu, and with more people watching both professional and user content on services like YouTube.

Still, this new platform won't quite have the flexibility of YouTube - for example, while one hour would be more than sufficient for most content creators, it's not exactly YouTube's generous maximum time of 12 hours.

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