Amazon Prime Members to Receive 10% Off Whole Foods Sale Items

Whole Foods discounts for Amazon Prime members coming this summer

Whole Foods has made it official: The estimated 60 percent of store shoppers who also have Amazon Prime memberships will now be rewarded with bonus perks for their loyalty to Jeff Bezos.

The new loyalty strategy will test whether Amazon's $13.7 billion deal for Whole Foods brings much-feared disruption and an intensified price war to the $800 billion us grocery industry dominated by Walmart Inc (WMT.N) and Kroger Co (KR.N).

The new Amazon Prime perk is effective immediately at all Whole Foods Markets in Florida. Customers can also go to the Whole Foods Market app to learn about numerous best offers each week.

Amazon.com Inc (AMZN.O) and Whole Foods Market are making a surgical strike in the already brutal grocery price war.

Amazon is giving Prime members a 10 percent discount on some sale items at Whole Foods markets, as well as weekly discounts on popular items.

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Sustainably sourced, wild-caught halibut steaks: $9.99/lb. It extended that tactic by further cutting what Amazon Prime members pay at Whole Foods.

Currently, Amazon doesn't yet offer Prime Now delivery in Florida, which is the site of the latest discounts. These advantages are available now in Florida and will spread out to the remaining stores beginning this summer. The Floridian grocery market is largely dominated by Publix, even if some of Whole Foods' toughest competition has come from natural grocer rivals, which include Lucky's Market, which has struck partnership with Kroger, and Earth Fare. Alternatively, shoppers can simply provide their phone number, as long as the number is linked to their Prime account. Prime was built on the foundation of unlimited fast, free shipping and members receive unlimited Free Two-Day Shipping on more than 100 million items, Prime FREE One-Day Shipping and Prime FREE Same-Day Delivery in more than 8,000 cities and towns, and two-hour delivery with Prime Now in more than 30 major cities.

Signing up for a free Prime trial is pretty easy, all you need to get started is available at this link. For more information, visit www.amazon.com/about and follow @AmazonNews.

The move serves the same objective as retail loyalty programs. Amazon declined to say if it plans to add the benefit to stores in Canada and the United Kingdom.

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