Ford Is 'Transitioning' to Just 2 Car Models

2018 Ford Mustang facelift

"The fate of platform-sharing Lincoln cars was not divulged", Alisa Priddle reports for Motor Trend, but a Ford spokesman tells her that the full-size Lincoln Continental "remains an important part of the Lincoln lineup and is experiencing record sales in China".

At the Torrence plant and the stamping plant in Chicago Heights, officials say there are no plans to cut jobs.

Ford's new fitness regime kicks off with a dramatic shift in product and market strategy, starting with the sedan segment in North America.

We're about to find out. The company estimates that almost 90 percent of its portfolio will be trucks, utilities and commercial vehicles in the North American market.

Fiesta and Taurus could disappear from the lineup as soon as next year.

It's the right business decision.

Can you see Ford's competitors following suit?

The sales figures suggest it's been awhile.

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New models - including updated Escape and Explorer S.U.V.s - are on the way, but most won't begin arriving until the second half of 2019.

In addition, the driving experience of light trucks has become more refined, and customers now place a greater value on space and utility. But the company's profit margin slipped to 5.2 percent from 6.4 percent a year earlier. "Ford's vehicle sales have been dismal for the past couple of years, and there's no end in sight to the decline of traditional cars".

Ford's board replaced its chief executive officer with Jim Hackett last year.He is a cost-cutter who is prepared to make the sort of audacious gambles that Wall Street thinks have been missing. What might seem like a radical departure for Ford has, in fact, been years in the making. The German-built Focus just got an all-new model, and should come here next year.

So instead of a Fiesta, customers now have an EcoSport. The new version of the Fusion, which plays in the midsize vehicle segment that used to be the industry's most popular until ferver for SUV fervor took hold, will likely be around for a couple more years.

In a region where SUVs accounted for 33.5% of the total passenger vehicle market during March, according to JATO figures, the Kuga has become Ford's third best-selling product.

But for its part, GM is not ready to throw in the towel on the sedan market just yet.

The company's stock was up 2.16 percent at $11.35 in after-hours trading.

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