Amazon Prime tops 100 million subscribers for the first time

Amazon CEO Jeff Bezos

CEO Jeff Bezos' letter to shareholders included a series of impressive numbers, but it's the Prime membership one that gained most attention, not least because it's the first time the tech giant has shared a firm number on that detail. According to the letter (in part), "13 years post-launch, we have exceeded 100 million paid Prime members globally". The memberships encourage consumers to shop more with Amazon to get their money's worth, similar to warehouse clubs like Costco Wholesale Corp.

Amazon Prime now has a worldwide subscriber base of 100 million users. This is not the case with Amazon Prime.

President Donald Trump attacked Amazon as an economic scourge, deriding the company as a tax dodger and an abusive customer of the US Postal Service.

With Prime memberships priced at $99, Amazon clearly has a steady and growing stream of income coming in.

Amazon just did a very un-Amazon-like thing: It revealed how many Amazon Prime subscribers there are.

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There is a culture of the Prime subscribers making monthly or annual fee payments and of course that is in exchange for quick delivery of the online orders, free online photo storage, video streaming and music. About the latter, he writes, "Unrealistic beliefs on scope - often hidden and undiscussed - kill high standards". The letter also revealed that "Prime Now is available in more than 50 cities worldwide across nine countries". Amazon CEO Jeff Bezos said in a letter to the shareholders, importance of maintaining high standards in terms of running a business is increasing.

In the past an analyst has suggested that companies such as Apple should consider launching more subscription-based services for both hardware and software.

Amazon also is leveraging Prime to spur more sales at Whole Foods, the brick-and-mortar supermarket chain that it acquired a year ago, by offering two-hour delivery of groceries to the service's subscribers.

Bezos also touched on the growth of several big segments, including Amazon Fashion. That included a story about a friend who hired a handstand coach in order to flawless a handstand lasting for more than a few seconds, to illustrate that "unrealistic beliefs on scope - often hidden and undiscussed - kill high standards". In total the company sold "tens of millions" of the devices.

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