Amazon recruits Best Buy to sell Fire TV Edition smart TVs

Amazon CEO Jeff Bezos with Best Buy

Best Buy will have the exclusive rights to sell select TVs that appeal to its price-conscious consumers and in return Amazon will give Best Buy a dedicated section on its online storefront. Fire TV Edition smart TVs will be available exclusively in Best Buy stores, on BestBuy.com, and for the first time, from Best Buy as a third-party seller on Amazon.com. "These Fire Edition smart TVs by Insignia and Toshiba deliver lovely visuals and all the movies and TV shows you love, with an experience that gets better every day with Alexa".

Joly said this is another example of Best Buy partnering with the world's foremost technology companies to bring the best products to customers.

The TVs come with a remote that has Amazon's Alexa voice-assistant built in, so you can press a button and say out loud the movies you want to watch, or what channel you want to switch to. It can also be paired with any Echo device allowing you to easily use your voice to control your TV experience hands-free with Alexa. And while the purchases coming from an Amazon Fire TV Edition might not warrant concern from a company like Best Buy, there's still the future potential of the platform to worry about.

Best Buy CEO Hubert Joly said the new Fire TVs will provide customers with a "incredible user experience".

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At a launch event Tuesday in Bellevue, Wash., Best Buy and Amazon executives declined to discuss the financial terms of their deal, the Wall Street Journal reported. The highlight feature of the Smart TVs is, of course, the Alexa integration. Best Buy is quickly changing to meet customer demand in the smart home space. But if what I've experienced with Fire TV devices over the past several years remains true, I recommend you steer clear of the whole lineup. For more information, visit www.amazon.com/about and follow @AmazonNews.

The retailers announced today (April 18) that they're joining forces to sell televisions across the US and Canada.

Best Buy will sell them in its stores and online in the USA, and later from Canada.

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