Fitbit Ace kids wearable helps parents track activity levels

Fitbit's mass appeal smartwatch is here

Fitbit isn't known for its fashion sense, despite past efforts to slim down its fitness trackers and introduce more high-end band materials. We have been waiting for them to translate their experience with fitness tracking bands and their recent acquisition of Pebble to a smartwatch.

Versa was created to be more versatile on different exercises with an automatized and improved activity tracker.

Smaller and arguably prettier than the Ionic, the Fitbit Versa is billed as the "lightest metal smartwatch in the US", although the exact weight of the device is unspecified. You can also listen to music (Deezer) directly from your watch, use Fitbit Pay to pay for goods. This is double what you'll see from an Apple Watch and most Android Wear wearables. The watch itself is available in traditional colors: grey, black, and rose gold.

Fitbit had me participate in a themed workout to see how the Versa holds up under real-life activity.

You'll also receive more personalised fitness guidance, with 24/7 heart rate tracking, on-screen workouts, and more exercise modes. The new lineup includes a fitness wearable for everybody called Fitbit Versa, a children's wearable called Fitbit Ace, and an app feature the company calls "female health tracking".

The watch will display call, calendar, text, and app alerts, and an upcoming feature is sending quick replies to messages (coming soon to Android only). That's an omission serious athletes will have to consider. There's also the option of a $229.95 Versa "Special Edition" in the US which includes NFC and supports Fitbit Pay.

This Kid's aimed smartwatch is available for a more affordable $109, and despite being less sophisticated, its value can be measured by its ambition since it encourages kids to build more active and healthy habits with their families.

This is all part of Fitbit's push to expand into new demographics. Oh, and now it can track your menstrual cycle, too.

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It'll let you log your menstrual cycle data, recording symptoms like headaches and cramp. "We wanted to be the first to give women a complete picture of their health".

"The challenge of inactivity with our children is not going away and is only estimated to get worse as they get older, dropping nearly 40 minutes per year from ages 9 to 15", Chris Watts, executive director of the National Fitness Foundation, told Fitbit in a statement. But Fitbit is obviously hoping that you will.

Designed specifically for kids ages 8 and up, the FitBit Ace helps children achieve the World Health Organization-recommended 60 minutes of daily physical activity a day for children ages 7 to 17.

Parents are able to limit the data children are able to see within the Fitbit app on a paired smartphone, including stats and friend requests within the app's social tab, and can monitor their activity and progress remotely. While Mom and Dad might choose to strap on a Versa, Fitbit now has a fitness tracker - the Fitbit Ace - meant exclusively for wee ones. It runs the same software (Fitbit OS 2.0) as the Ionic, but costs $100 less.

Fitbit is facing a touch challenge in attempting to dethrone the Apple Watch. The chunky and inelegant Ionic was unlikely to appeal to all, so the more attractive design of the Versa will certainly help in this regard. With the release of the Fitbit Versa on the horizon, can the company compete with the dominance of the Apple Watch Series 3?

All of the normal step tracking is included here, and it's also suitable for use in the pool thanks to a waterproof design.

For starters, the bezel is much thinner around the display.

Fitbit announced two brand-new products today, plus a much-requestion additional feature for the Fitbit app. It also comes with its own app store.

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