Padman Challenge: Makers Execute This Brilliant Strategy To Promote The Film

Aamir Khan takes on the Pad Man Challenge

PadMan's producer Twinkle Khanna had challenged Aamir through her PadManchallenge to promote the film.

"Thank you Twinkle Khanna".

Earlier this day, Aamir Khan had nominated Amitabh Bachchan, Shah Rukh Khan and Salman Khan to take up the challenge. Alia, who was working out, hung upside down and held the pad in her hand.

Many actress took part in this challenge, Alia Bhatt, Sonam kapoor, Radhika Apte along with many Bollywood stars took part and challenged many people. We can't wait to see who else will join the challenge!

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And, within minutes of posting on the social media, people came pouring in with mixed reactions on the rather aggressive and huge challenge, especially for men.

. It chronicles the struggles of Arunachalam Muruganantham, who invented a low cost sanitary pad making machine and took the initiative to provide better menstrual hygiene conditions for the women of his family and those who could not afford sanitary pads. The chain was started by Arunachalam Muruganantham, the man on whose life the film is based. As the name suggests whoever is nominated is supposed to pose for a picture with a sanitary napkin and post it on their social media profiles and tag 3-4 others to take up the challenge.

It's a lot like the stupendously successful ALS ice bucket challenge of 2014, minus the shivers and chills.

After the release of much awaited film Padmaavat, everyone is excited to watch PadMan on February 9, 2018.

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