Harley-Davidson's Electric Bike Will Be Launched In 18 Months

Harley-Davison to consolidate Kansas City assembly plant to York County facility

Harley's motorcycle-related revenue fell 6.8% in 2017 to $4.92 billion, as retail sales continued to suffer in the USA and around the globe.

We doubt that the electric Harley will feature a speaker to reproduce the iconic V-twin engine sound, but the big question is the autonomy and lifetime of the batteries. "Our Kansas City assembly operations will leave a legacy of safety, quality, collaboration and manufacturing leadership", said Matt Levatich, president and CEO. And for the second year, the eurozone even grew faster than the USA, which expanded by 2.3 percent in 2017. The Motorcycles & Related Products segment designs, makes, and sells wholesale on-road Harley-Davidson motorcycles, as well as motorcycle parts, accessories, general merchandise, and related services.

On Tuesday, Harley said it would invest $25 million to $50 million a year over the next several years to develop electric motorcycle technology and was on target to launch its first electric bike within 18 months.

One employee who spoke to KCTV5 News says they haven't been given any options as it relates to their future with Harley-Davidson.

Harley said motorcycle revenue rose 12% to $1.05 billion in the fourth quarter but for the year, it was down 6.8% to $4.92 billion amid slumping retail sales in the US and worldwide.

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An electric motor might be a tough sell for the hardcore Harley bikers, but I think it could also open up the company to a new market.

Considering how much less power is required than for a auto, and how electrification of bicycles has been going on for some time now, it's perhaps a little surprising that electric motorcycles are not a bigger deal than they are already. "We expect certain worldwide markets, particularly in Asia and South America, to have higher growth rates in heavyweight motorcycles than the U.S.", Diedrich said.

Harley-Davidson expects headwinds in the U.S.to continue and is focusing on improving its cost structure to maintain margins in a tough environment.

Harley-Davidson shares slid 8.1 percent, or $4.46, to $50.83 in midday trading. This year it expects to ship 231,000 to 236,000 motorcycles.

By 2019, 800 positions at Harley Davidson's Motorcycle Assembly Plant in Kansas City, Missouri, will be eliminated. The company will consolidate the Kansas City motorcycle assembly plant into its plant in York, Pennsylvania. Legal General Gp Inc Public Limited Company holds 0% or 235,596 shares in its portfolio.

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