YouTube faces vlogger outcry on tighter ad rules

YouTube Increases its Minimum Thresholds for Earning Revenue

Effective immediately, as a channel owner, you must have up to 4,000 hours of watch time on your channel within the past 12 months and have at least 1,000 subscribers before you will be eligible to join YouTube's Partner Program.

In its attempt to please advertisers, YouTube is increasing the eligibility requirements for its Partner Program, making it harder for creators to monetise their channels.

Under the old requirements, a channel needed 10,000 lifetime views to be included in the YouTube Partner Program (YPP).

YouTube is promising advertisers that all videos sold as part of its "Google Preferred" ad offering will soon be vetted by real people.

The changes to YouTube will be introduced immediately, with a new "three-tier suitability system" coming into effect in the next few months. In addition, YouTube will also review violations of community guidelines against each channel which applies for the YPP. Despite the scandal, Paul's channel has grown since the incident, but a majority of the backlash was aimed at YouTube for allowing Paul and similar YouTubers to get away with offensive behavior even before the infamous suicide video. He has since been removed from the scheme and faces other restrictions on YouTube.

In a blogpost written by two YouTube executives, chief product officer Neal Mohan and chief business officer Robert Kyncl, the company said that "99% of those affected were making less than $100 per year in the last year, with 90% earning less than $2.50 in the last month". Human vetting for Google Preferred would start by mid-February in the US and will expand globally by the end of March.

LA Times Newsroom Bid to Unionize Passed by Wide Margin
The vote to unionize received 85 percent approval from reporters at the LA Times , who went to the polls earlier this month. He called NPR's CEO in an attempt to stop the story, telling him the claims were all "lies".

YouTube is also revamping the tools that it gives advertisers to control the placement of their content.

YouTube states that these changes are to "better protect creators" - its Creator Blog states that a big reason for the changes is so "we can prevent bad actors from harming the inspiring and original creators around the world who make their living on YouTube".

Now petitions are being set up on change.org to try to stop youtube from making these changes, however these petitions are very unlikely to make Google change its mind.

Then, on December 31, Logan Paul came under fire for posting a video in a Japanese forest that included the image of a man who had committed suicide.

Checks will be made on all channels in the Google Preferred programme, which is supposed to offer advertisers "brand-safe" videos from among the top 5 per cent of channels by popularity. "But we know that we need to make more efforts to make sure that their value and ads match", YouTube said.

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