H&M Apologizes for Racism Over Children's Hoodie: Social Media Reacts

H&M pulls online ad with Black boy wearing 'monkey' shirt

But sometimes things slip through, and you're left wondering, "How did it get to this point?"

A Montreal human rights group has joined voices with many condemning clothing giant H&M for what they say is a racist advertisement.

While the world was watching the all-black, red-carpet protest for equality for women at Sunday night's Golden Globes, H&M featured on its website a photo of a black boy modeling a hoodie with the words, "Coolest monkey in the jungle".

The brand removed the image, but kept in place other designs modeled by white children.

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After facing sharp criticism on social media, the brand apologized on Monday and seemed to remove the item from its U.S. website. "We, who work at H&M, can only agree", an H&M rep told Pitchfork.

"This image has now been removed from all H&M channels and we apologize to anyone this may have offended", said H&M spokeswoman Anna Eriksson. It is obvious that our routines have not been followed properly.

The Weeknd like many was also vex upon seeing the image and chose to sever ties with the company. "We will thoroughly investigate why this happened to prevent this type of mistake from happening again".

The Weeknd, who has a clothing line at the retailer, said on Twitter that he was "shocked and embarrassed" by the photo.

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