Facebook signs first-ever music deal with a record label

YouTube Remix Scores Licensing Deals With Major Labels with UMG and Sony Music

Under the deal, Facebook has agreed to compensate Universal and musicians when users post videos that include copyrighted material. Facebook says this is the first step, but noted that it would work with UMG to introduce "music-based products" on its platforms moving forward.

Right now, if Facebook's regular users upload videos that contain Universal's music, the videos will get taken down. "In time", a press release on the partnership noted, "functionality will expand to enable access to a vast library of music across a series of social features".

Universal Music Group just became the first major music label to license its recorded music and videos on Facebook.

Facebook head of music Tamara Hrivnak said the deal would allow Facebook users to "open up creativity, connection and innovation through music and video".

"Together, Facebook and UMG are creating a dynamic new model for collaboration between music companies and social platforms to advance the interests of recording artists and songwriters while enhancing the social experience of music for their fans", comments Michael Nash, Executive Vice President of Digital Strategy, Universal Music Group.

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Before anything like that, though, there'll be support for sharing music and music videos with other social network users. We are excited to bring that to life on Facebook, Instagram, Oculus and Messenger in partnership with UMG.

In terms of UMG, the move will monetize the use of music in social media for its artists.

This year, UMG inked a similar deal with Spotify, and earlier this week, extended its licensing deal with YouTube to give UMG greater control over its music, as well as compensation for its artists. And past year, FB founder Mark Zuckerberg told analysts that Facebook users watched an average of 100 million hours of video on the platform every day, though it has struggled to monetize that traffic.

"With this deal, Facebook has licensed content from the biggest player in the biggest genre of video on YouTube", he said.

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