Amazon Marketplace Has Finally Launched In Australia

Amazon Australia launch date

Chairman of the Australian Competition and Consumer Commission Rod Sims last week said the arrival of Amazon would be good for consumers, but less so for incumbent retailers. The much-vaunted Prime service - which bundles offerings like priority shipping, streaming and Kindle content in one package - is not now available, with expectations it'll come in mid-2018.

Speaking ahead of the impending launch, Forrester analyst, Zhi-Ying Ng, dissected the implications for the already struggling brick-and-mortar rivals, saying Amazon's entry into Australia will "shake up the retail market" and provide consumers a plethora of choices at much lower prices, faster delivery and better digital experiences.

Orders will be filled from Amazon's new fulfilment centre in Dandenong South in Melbourne.

Fowler says the disruption Amazon represents could be seen as either a threat or an opportunity for local brands and retailers.

"By concentrating on providing a great shopping experience and by constantly innovating on behalf of customers, we hope to earn the trust and the custom of Australian shoppers in the years to come", Braeuniger said.

"Over time, we will create thousands of new jobs and invest hundreds of millions of dollars in Australia", said Braeuniger.

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Omnicom-owned agency Integer has launched an e-commerce consultancy to help brands leverage Amazon as the e-commerce giant launches in Australia today.

Amazon did not say what time of day it would begin taking orders from its Australian warehouse, except to say it would be on December 5.

Retail categories most likely to be hurt by Amazon's entry include electrical, appliances, apparel and cosmetics, UBS added.

The product range will be limited to mostly third-party sellers selling on Amazon Marketplace, though it is expected that some of Amazon's private label products will also be available.

"My main take away [from meeting U.S. retailers] was that Amazon's key advantage is that its strategy is driven by data, not gut feel, and the key source of this data is the Marketplace".

There is, however, no news on whether or not Amazon Fresh will be delivering Aussies their groceries any time soon. Many products will ship out of a Melbourne-based warehouse the company began setting up months ago.

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