Black Friday Fatigue? 174 Million Americans Disagree

CNN Money graphic

174 million United States consumers showed up to shop over the five days from Thanksgiving to Cyber Monday, 10 million more than was anticipated.

The federation said an estimated 174 million people went shopping over the Thanksgiving holiday, about 10 million more than it had forecast. Multichannel shoppers spent about $49 more than those shopping only in-store, and $82 more than those shopping online.

On this Cyber Monday, shoppers in the US are expected to spend billions of dollars online. The group didn't offer a comparable number from past year because it changed its methodology.

Unsurprisingly, people shopped on their phones more than ever before, with smartphone revenue on Cyber Monday rising 39.2 percent from previous year to $1.59 billion, according to Adobe. That brightened the overall outlook for traditional retailers that have expanded beyond brick-and-mortar outlets into e-commerce. For the rest of the holiday season, Adobe projects that 13 days will exceed $2 billion in online sales for a total of 18 days, or double last year's. The National Retail Federation (NRF) said fair weather across much of the nation had helped draw shoppers into stores.

"Among our top 100 retailers, many brands saw the highest consumer engagement with Cash Back Offers, including American Eagle Outfitters, Express, and Staples", said Tarleton.

Amazon processed 5.6 million transactions on Thanksgiving Day and another 7.1 million on Black Friday, according to Hitwise.

Belfast and Londonderry rocked as European Union rejects United Kingdom cities as 'cultural capitals'
Labour's Tom Watson , the shadow culture secretary, some cities had already spent up to $665,000 on their bid submissions. The city will not be considered for the award after the European Commission said it " would not be possible ".

- But 65 million shopped both online and in-store, and they spent substantially more than those who shopped only in person or online. The volume, a single-day record, was 9 per cent over the previous high, set on Black Friday past year, according to USA Today, which first reported the gun sales. Adobe found that smartphones accounted for slightly more traffic than desktop computers on Thanksgiving, but not on Black Friday.

In many ways, retailers are primed for a blowout holiday season. "People increasingly know where to find the best deals and what they want to purchase, which results in less price matching behavior typically done on desktops".

Adobe Digital Insights, which tracks online spending at the United States' 100 largest retail websites, projects as much as $6.6 billion could be spent online on Monday - a 16 percent increase over a year ago.

An uptick in shopper traffic was seen across all the retailers in Skyhook's analysis around 4 pm on Thanksgiving Day, which was right before most stores opened. Other popular destinations were electronic stores (32 percent) and discount stores (31 percent), according to NRF's survey of roughly 3,200 consumers.

Promotions during the weekend were largely uninspiring, Barclays analysts said in a note, adding that deeper discounts could continue into December rather than being concentrated on Cyber Monday.

Related News:



Most liked

OSU's Mike Gundy meeting with Tennessee about coaching vacancy
Both Low and McMurphy also claim that former Vol quarterback Peyton Manning contacted Gundy via phone call in the last week. McMurphy states that "Tennessee could easily top" the $4.2 million annual salary that Gundy now makes at Oklahoma State.

Supreme Court to hear plea against Padmavati today
The top court while rejecting the ban plea pulled up the chief ministers and lawmakers for their statements on the film. It all happened due to the whole controversy of Rajput Karni Sena protest against the film.

USA president says Melania Trump 'truly loves what she is doing'
The standout feature, however, would have to be the 160-kilogram gingerbread house in the State Dining Room of the White House . There, the first lady sat with children from Joint Base Andrews to make holiday decorations out of gumdrops.

Upstate man among Massage Envy employees accused of sexual misconduct
News 4 is not aware of any other allegations involving Massage Envy franchises in Tennessee. Still, it said even one incident is too many, reports CBS News' Meg Oliver.

Black Friday Background Checks Soar To Record High
A total of 26 people were killed November 5 when a gunman opened fire on people at a church in Sutherland Springs, Texas. However, sales and slashed prices may not be the only thing drawing in firearms customers this year.

2 people are now claiming to lead the Consumer Financial Protection Bureau
The vitriolic legal battle between Trump's CFPB pick and Cordray's appointee has subsequently spilled over into the CFPB offices. Elizabeth Warren, D-Mass., who proposed the bureau and helped set it up, according to a spokeswoman for Warren.

Wichita State Volleyball Hosts NCAA Tournament Game
However, in the opening round, the Cyclones will take on the Princeton Tigers on Friday , December 1, at 7 p.m.in Hilton Coliseum. Creighton reached its first elite eight last season - and it hopes to extend an NCAA run even further this time around.

Canada makes Top 10 at Miss Universe pageant
From 92 women around the world, the coveted title went to Miss South Africa, whose name is Demi-Leigh Nel-Peters. This year's judges include YouTube star Lele Pons and former judge on "America's Next Top Model" Jay Manuel.

John Conyers quits House judiciary committee amid sexual harassment allegations
Conyers added, "I would urge them to continue to do so for any Member accused of wrongdoing". Gregory Meeks, D-N.Y., who is a member of the Congressional Black Caucus, as well as Rep.

Vasco Da Gama-Patna Express derailment: Why is Railways helpless on safety?
In August this year, 23 passengers were killed and 150 injured when the Utkal Kalinga Express derailed in Uttar Pradesh. In the fourth incident, the engine of Jammu-Patna Archana Express separated from the train twice near Saharanpur in UP.

UCLA to name Kelly coach
Florida had kept its options open while engaged with Kelly and is now prepared to pursue those other candidates. Chip Kelly agreed to a five-year contract worth $23.3 million to become UCLA's next head coach.

Doctor Who's Tom Baker To Reprise His Role In Upcoming DVD Release
By the time Tom Baker stepped into his iconic colorful scarf as the Fourth Doctor, this junking policy had been put to a stop. However, due to strike action at the BBC , production was interrupted halfway through and never resumed.

Teen Arrested After Grandmother Body Found in Backside Home At Buffalo, NY
The 15-year-old appeared to be driving a auto similar to his grandmother's, which was also reported stolen Wednesday. On Friday, officials found a body that matched French's description shallowly buried in Mott's backyard.

Google Questioned by Regulators About Location Data
Google has been collecting location data on Android phones, even when the location services are disabled, according to Quartz . Even though the information is encrypted when it is sent back to Google, a third party could still compromise the system.

Donald Trump Says He Rejected 'Probably' Being Time's 'Person Of The Year'
You can always print yourself another fake cover. "The President is incorrect about how we choose Person of the Year". However, Time responded shortly afterwards, accusing the United States president of misrepresenting them.