TripAdvisor targeting sexual assault with new feature

Media Center | Press Releases - TripAdvisor

Travel review website TripAdvisorhas launched a new warning "badge" system to identify hotels and listings where sexual assaults have been reported.

Another woman who claims she was the victim of sexual assault at the same exact resort said she also was unable to write a review which was to include the grisly details of the alleged crime.

The first three resorts to receive warning badges are the Grand Velas Riviera Maya, Iberostar Paraiso Lindo, and Iberostar Paraiso Maya.

As of today, a big, red banner is already apparent on several resorts in Mexico. The badges are meant to flag all health, safety and discrimination issues, including theft, sexual assault and rape, TripAdvisor spokesman Brian Hoyt told CNNMoney.

The Journal Sentinel reports that after TripAdvisor deleted Love's post, at least two more women were sexually assaulted at the same resort complex.

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The badges will remain on TripAdvisor for up to three months but if the issues persist it could extend the duration of the badge. The company did an inventory of reviews posted in the past year and found "thousand of issues come up about health and safety and discrimination", he said. The Journal Sentinel reported the company had repeatedly removed a post by Love from 2010 in which she said she had been raped by a security guard at Iberostar Paraiso Maya. When nothing came of her complaint, she posted a warning on TripAdvisor, but it was promptly deleted. TripAdvisor claims some reviews were removed because, at the time, they included wording that did not adhere to the company's "family-friendly language" policy.

TripAdvisor has added a badge to its pages warning customers of sexual assault and other serious crime at certain destinations.

That policy was changed in the years after the incident. They have also used it to mark hotels which are suspected of posting fake reviews and to mark when major news events do not reflect the hotel in question. Now, the website has incorporated changes in an effort to be more clear "about the reasons [a deleted] review doesn't meet guidelines and what part of it is in violation". "We've personally reached out to a lot of folks brought up in the press lately".

Forum posts are regulated differently from reviews in that they do allow hearsay.

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