Short Pump Whole Foods among those compromised in data breach

Whole Foods joins list of firms who fall victim to credit card breach

Whole Foods' new patrons were the wealthiest Walmart, Krogers and Costco customers.

Bargain shoppers everywhere let out a collective sigh of relief when Whole Foods announced that the company would be cutting prices after being acquired by Amazon. However, the price cuts may not be producing the desired results.

Representatives from Whole Foods and Amazon did not immediately respond to requests for comment.

Amazon's Whole Foods Market reported last week that payment card data has been taken from venues within some stores, according to a New York Daily News report.

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On August 28, the day of the takeover, we visited a Whole Foods location in California, where things looked promising: milk was 50 cents cheaper, organic brown eggs had dropped in price by a buck, and the cost organic rotisserie chicken was slashed by $4. Of the 110 items looked at, the prices on 77 of them stayed the same while 16 items increased and 17 decreased.

Foursquare, which analyzed the mobile phone movements of more than 2.5 million Americans, said traffic to Whole Foods was up about 13 percent the first week after the price cuts and remained up 8 percent after the second week. In the first month, the parent company's site sold around $1.6m in Whole Foods store-brand products in its first month as owner. Roughly three percent of the shoppers said they normally visit Target, while two percent were Kroger or Costco shoppers. Slashing prices didn't attract a lower income demographic to Whole Foods, the study found. When Whole Foods Market learned of this, the company launched an investigation, obtained the help of a leading cyber security forensics firm, contacted law enforcement and is taking appropriate measures to address the issue."Other regional locations affected include Philadelphia and Wynnewood, Montgomery County".

"Amazon's acquisition of Whole Foods has the potential to be a gamechanger in the grocery space", said Thasos Group Chief Executive Greg Skibiski.

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