Walmart Acquires New York Delivery Company Parcel

Walmart has acquired the logistics startup Parcel to help launch same-day delivery in New York City

"But I see even more upside for our own same-day deliveries".

Wal-Mart Stores announced Tuesday that it acquired NY delivery company Parcel as it girds to compete with Amazon and other supermarkets for home delivery of groceries.

Parcel is a 24/7 operation that delivers packages the same day, overnight and in scheduled two-hour windows.

The financial terms of the deal were not disclosed. Big city customers have come to expect the option of same-day delivery-especially when it comes to perishables like groceries.

Jet.com, an ecommerce arm of Walmart, has been testing free same-day delivery of certain orders to NY customers, for instance. That goes even more so for a densely populated metro area like NY, the top market for Walmart's website and its Jet.com subsidiary but also one of the toughest to navigate.

"New York City is a really unique and complicated market, and that mastery is really rare", Parcel founder and CEO Jesse Kaplan said in an interview. That's why my team spends a lot of time thinking about ways we can make deliveries faster and more convenient for customers.

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Parcel will work with both Walmart and Jet and cover general merchandise as well as groceries.

Jet.com, which Walmart bought previous year for US$3.3bn, says the brand, called Uniquely J, will cater to the needs of young urban adults, so-called 'metro millennials'. Likewise, Walmart's purchase of Parcel, along with its acquisitions of Jet and smaller e-commerce companies like Bonobos and ShoeBuy, shows it plans on taking on Amazon's primacy in online shopping.

Wal-Mart now offers grocery pick-up service at hundreds of stores nationwide and is testing same-day delivery at a handful of stores.

"Delivery is increasingly one of the most important elements for today's online shoppers, as demands for speed, flexibility, and reliability continue to grow", said Nate Faust, senior vice president, Walmart U.S. eCommerce Supply Chain. Earlier this year, Jet announced a partnership with Latch, another New York-based startup that offers keyless entry for delivery personnel to leave packages inside a doorman-less apartment building.

The acquisition will help expand Jet's same-day deliveries while reducing the costs associated with doing so, the company believes. Faust said that the city is the "perfect place for high-impact innovation".

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