Roku retrenches from huge IPO surge, -10.8%

Newly public Roku announces latest lineup of streaming devices

Coming out at a price of $69.99, the Roku Streaming Stick Plus features HDR as well as 4K Ultra HD.

The new Roku streaming player range includes the Roku Express and Roku Express+, these devices are apparently five times more powerful than the previous models.

The Express comes with an HDMI port, and the Express+ comes with HDMI and composite A/V ports, which makes it compatible with older TVs that don't have HDMI ports. While the Express+ is exclusive to Walmart, the rest of the lineup can also be purchased from Best Buy, Amazon, and other retailers. Voice control and search have also been updated with enhanced natural language understanding.

For those who want a 4K capable stick, the Streaming Stick Plus version is also available for $20 more at $70. That's a 23 percent decrease from the Roku Ultra released past year, a device that had been selling for $130 until a recent clearance sale. With a focus on bridging the gap between free, local broadcast TV received via HDTV antennas and streaming, the company unveiled several new Roku TV features today, including a Smart Guide that shows over-the-air (OTA) broadcast TV and streaming options to help customers search for, find and discover entertainment. The company announced four new gadgets today as part of its latest hardware refresh, and alongside this, we also have new details on the latest Roku OS 8 software update. But the road ahead isn't as clear as it was when the company started in 2002, years before it created the first TV streaming device that would carry Netflix into a new era of online video.

Roku Inc. has proposed its platform as an alternative to traditional and more expensive subscriptions to cable TV.

Those features are joined by private listening functionality for over-the-air shows, allowing you to listen in without disturbing others by using either the Roku mobile app or the headphone jack included on some Roku remotes.

How Westbrook's deal could shape the Thunder
The Thunder confirmed they had signed Westbrook to a multiyear extension in a news release Friday afternoon. Westbrook , the number four overall pick in the 2008 draft, beat out runner-up Harden to win MVP honors.

Roku made a big splash last week with its IPO.

Additionally, a 4K spotlight serves up 4K, HDR, and Dolby Vision content.

Both Hulu and YouTube have launched cable-replacement services since the Roku devices were last updated, and some TV networks have launched or plan to launch their own streaming services. Not every app will support it, of course.

Roku has also been working with TV manufacturers like China's TCL to embed its operating system in sets. The new operating system includes several new features and will roll out to Roku players at some point near the beginning of this month, while Roku-enabled TVs will see it sometime in November.

Disclosure: I worked at CBS Interactive in 2014 and 2015, and some of my work involved CBS All Access and Star Trek: Discovery.

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