Google to scrap contentious paywall policy

Google Unveils Tools to Increase Subscriptions for Publishers

Tech giant Google has issued a welcome change to its publisher-related policies, by ending the first-click free rule.

Google has now pledged to index all new outlets that have subscriptions in its search, allow publishers to determine the number of articles that are free they will provide through its search engine, and will not lower them in the search results if they have little to no free content. "Google can remove some friction", he said, "but publishers have to stay vigilant".

Google recommends publishers use this new markup when they are deploying flexible sampling techniques on their web sites.

Thomson said they would keep a close watch on the new tools to make sure that people find their content on the Internet and will report what they learned, whether good or bad.

Realizing the need to increase subscriptions for publishers, Google has planned to launch free software within the next few months. "Ideally we'd like to have a subscription process that is one click", said Richard Gingras, Google's vice president of news. Google says that it has been performing research and experiments with the New York Times and Financial Times noting that both of those publications run successful subscription services. Google's new policy is called Flexible Sampling.

While First Click Free is being scrapped Google made it very clear that keeping readers and publishers happy is an on-going process that requires input from all parties.

Student stabbed to death at New York City school, police say
In response to the stabbings, Mayor Bill de Blasio said he would tighten security at the school and implement scanning Thursday. The 18-year-old then walked out into the hallway, where he met a counselor and handed her a bloodied switchblade, police said .

Paid news sites have long chafed at Google's decade-long requirement that they offer free access to at least three stories daily. Digital media strategist Nic Newman said Google and Facebook were under pressure to help publishers, who provide content but do not get adequately rewarded by search engines or social media.

"And since news products and subscription models vary widely, we're collaborating with publishers around the world on how to build a subscription mechanism that can meet the needs of a diverse array of approaches-to the benefit of the news industry and consumers alike".

The New York Times already gives non-subscribers access to 10 articles per month, for example, Google noted.

John Slade, CCO of The Financial Times, explained that advertising is simply not enough to pay for production and distribution of high quality journalism.

News search results for sites with paid subscriptions will no longer be demoted in Google search, Bloomberg reported Sunday.

Recent discussions with publishers have focused on loading the websites quicker and improving the video, then move to the subscriptions, said CBO of Google Philipp Schindler.

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