Amazon building smart glasses

Alexa may one day help keep tabs on goings-on in your house.                  Amazon

Entering the smart glasses fray is a hard mover for any tech company, as unlike other wearables, smart glasses haven't really captured widespread attention; Snap's Spectacles, which allow wearers to capture short videos from their fiat-person perspective for uploading onto Snapchat, have found some uptake but are far from taking the wearable tech world by storm. The Amazon Fire HD 10, announced Tuesday, will let users call up the digital assistant by saying "Alexa", the same trigger that activates the software on Echo speakers. Likewise, customers will be able to use Alexa on their tablet to control smart home devices from SmartThings, Insteon, ecobee, Wink, and more.

It also brings a price cut.

The Amazon Fire HD 10 will be out in either 32GB or 64GB model.

After discontinuing production of Google Glass past year, Alphabet re-introduced the wearable handset earlier in 2017. Several other Glass researchers, engineers and designers also have moved to Amazon's labs, analysis of LinkedIn profiles shows. This has led Amazon to develop alternative connected devices. Priced at $149.99 (roughly Rs. 10,000), the new tablet promises a higher screen resolution, more storage, and battery life.

Amazon's low-priced push has earned the company a greater slice of a shrinking pie.

Their device is unlikely to replicate the heads up display of the Google Glass and its onboard camera, however.

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Although Amazon remains in fourth place in the tablet market - behind Apple, Samsung and Huawei - its business is growing at a faster rate than its fellow tech giants, according to a recent study by International Data Corp.

"We try to build products customers love and want to use all the time", Keith said. Mobile devices and the rise of personalized listening have undermined that dynamic. The Fire HD 10 even has a memory expansion slot for MicroSD cards up to 256GB.

Protective covers are also available for Fire HD 10 in Black, Marine Blue, Punch Red, and Cobalt Purple, and can stand in both portrait and landscape orientations for $39.99.

The new Fire HD 10 will go on sale in the United States starting October 11.

Image source: U.S. Patent ant Trademark Office.

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