Apple announces Apple TV 4K, available September 22 for $179

Apple announces Apple tv 4K

Apple has revealed its Apple TV 4K streaming device, which features support for 4K HDR video.

Apple TV finally got 4K video support on Tuesday when Apple showed off a new model during its "Let's meet at our place" media event.

The Apple 4K TV will be available to order starting September 15, shipping a week later on September 22.

Apple has announced their latest iteration of the Apple TV: the Apple TV 4k.

The dimensions and physical make up of the Apple TV 4K appear to be unchanged. Apple claims the CPU is twice as fast as before, and that the GPU is four times as fast. The shipping will start on September 22. Roku focuses primarily on voice search, letting you find the movies and TV shows you want to access just by talking into the mic. Apple TV 4K, on the other hand, has Siri.

Apple has improved various parts of the software powering the new Apple TV, with it running the new tvOS 11. This not only enables users to navigate easily, they can also use voice commands to play and search for content. No new announcements were made for the Apple remote. But ensuring that Apple can have some slice of that universe will help the Apple 4K TV gain additional adoption.

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As the name suggests, the headline feature of the Apple TV 4K, is 4K Ultra HD resolution (2160p).

The Amazon Fire TV would also be considered as part of this roundup, but the latest 4K-capable streamer is now unavailable; we expect Amazon will refresh its own 4K media hub in the near future. The Apple TV works with iPhone and iPad, letting people watch photos and videos from their portable devices on the big screen. The price point for 4K movies was reportedly a contentious issue between Apple and the studios - which wanted to retain their premium pricing on the Ultra HD versions. Apple's spokesperson also said that 4K content will be available from third parties, including Amazon.

With Apple investing up to $1 billion in original content, though, it was high time for some fresh hardware. It runs the latest version of TV OS.

This year we got a single sign-on mode, plus (for US users) a global search tool to help you find any programme you want.

Stay tuned for more in the smart home space from the Apple TV too.

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