Huawei 'Kirin 970' chipset with advanced AI processing launched at IFA 2017

Huawei's Kirin 970 is official: high-power, AI-enabled mobile SoC

Huawei has launched its latest chipset, Kirin 970 at the IFA 2017.

Huawei says that as numerous existing systems rely on artificial intelligence based in the cloud - so not housed on a smartphone itself - small pieces of time can be lost as data is sent up to the cloud, processed and then sent back down again. By combining cloud technology with native AI processing, Huawei aims to bring AI experiences to life and change the way we interact with our devices.

On Saturday, Huawei's CEO Richard Yu took the stage at IFA in Berlin to introduce their new Kirin 970 system on a chip (SoC). The Kirin 970 10nm chipset is an Octa-core processor with multimedia features like Dual Image Signal Processor (ISP) and 4-Hybrid focus for better camera usage. Chief Executive of Huawei, Richard Yu revealed an upcoming new chip for their smartphones that, the company claims, will outrun the processors used in Apple's and Samsung's now used phones across the globe. The combined silicon is touted to deliver up to 25 times more performance and 50 times greater efficiency than an ARM's quad-core Cortex A53 CPU cluster that widely available on Qualcomm chips.

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The new chipset, called Kirin 970, will systematically respond to three questions: Where is the user, who are they and what are they doing? Things like this could potentially lead to a more seamless interface experience, something that Huawei could use to develop smart assistants like Google and Apple.

Whether Huawei's chipset performs as per the company's claims will only be known in October, when the Mate 10 series devices launch. The company says an on-device AI, such as the Kirin 970, can provide strong sensing capabilities, which are "the foundation of understanding and assisting people". The GPU used will be a 12-core Mali-G72MP12.

Artificial intelligence (AI) built into its new chips can help make phones more personalised, or anticipate the actions and interests of their users, Yu said. Basically the AI processing on smartphones powered by the Kirin 970 will be much faster than other phones. Since the sensors in a device can generate a lot of data in real-time, the chip's NPU will share the data load between AI on-device and in the cloud.

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