Facebook readies Bunim/Murray's "Ball in the Family"

Murray Productions

Outside of taking a couple shots at Michael Jordan and taking part in a shooting contest with Ice Cube at a Big3 event, the Ball family patriarch has more or less stayed out of the spotlight.

Oh, you thought LaVar Ball had taken a backseat to son Lonzo as Lakers preseason approaches? "I've always told my boys, 'you can make all the money in the world". "We have a big community of fans on Facebook, so we're excited our series is going to be on Watch". But "Ball in the Family" can be accessed through the show's Facebook page.

The 10-episode series, "Ball In the Family", debuts Thursday and also features much less serious topics - like Lonzo's relationship with his girlfriend and LaMelo's youth basketball career.

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Of course, "Ball In The Family" will also highlight plenty of more light-hearted moments, including Lonzo's relationship with his girlfriend, the Big Baller Brand business, and LaMelo and LiAngelo's grind to make it to the National Basketball Association and play alongside their brother on the Los Angeles Lakers. "Ball in the Family" also covers the rehabilitation of Tina Ball, LaVar's wife, as she recovers from a stroke. They're eccentric and bombastic, but the show seems to be attempting to showcase the softer side of the Ball family. Additional episodes will start appearing on Facebook every Sunday, starting September 10.

With Nielsen, "you don't have a sense of who's watching the show", said Julie Pizzi, BMP's co-president of entertainment and development.

While Facebook Watch's success is anything but assured, Gil Goldschein, BMP's chief executive and chairman, said his company was drawn to the project because it was an opportunity to do something innovative.

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