Is it really delivery if you have to go get it?

Ford and Domino's to deliver pizza using self-driving cars in new test

But how will that work exactly?

You guys, the future of pizza is here.

Ford Motor Co and Domino's Pizza Inc in September will begin testing MI consumers' reactions to having their pies delivered by self-driving vehicles, the companies said on Tuesday. For their joint test, "randomly selected" people in the Ann Arbor, Michigan, area will now get the option to have pizzas deliver themselves in a very hazardous-looking Ford Fusion Hybrid. Image source: Ford Motor Company.

I'm sure the marketing folks at Ford and Domino's will enjoy using this test to their respective advantages.

The days of the answering the door when the pizza arrives may be a thing of the past. The vehicle will stop outside the customer's home. The cars initially will be piloted by human drivers. It will be interesting to see how they plan to phase out humans in delivery and ride-sharing.

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The test will use Ford Fusion Hybrid Autonomous Cars that are outfitted with containers to hold pizza that Rous Enterprises a partner with Domino's created to keep pizza warm during their trip from store to consumer.

Another autonomous driving push from Ford came early this year when the company bolstered its self-driving team with 400 BlackBerry employees.

Dude, it's delivering Domino's in a college town. It comes as the automaker reaffirms plans to launch its first production autonomous auto in 2021-and delivery services just might be one of the first applications for that vehicle. Customers who agree to participate will be able to track the delivery vehicle using an upgraded version of Domino's existing Tracker software, and will receive text messages as the self-driving vehicle approaches, providing them with unique code that can unlock the Domino's Heatwave Compartment inside the vehicle to retrieve their pizza. "For instance, how will customers react to coming outside to get their food?"

What does Domino's get out of this?

It is already rolling out a phalanx of autonomous prototypes, like the Fusion models Domino's is using, to help develop its technology. "We will incorporate changes when we launch at scale in 2021, whether it's perishable or non-perishable deliveries".

The next time you order pizza, you might be helping shape the future of pizza delivery. An engineer will be sitting behind the wheel behind tinted windows to steer the vehicle if necessary. The idea that a pizza chain would start testing self-driving delivery seems like a natural next step. The joint research will be conducted in Ann Arbor, Michigan, home to the University of Michigan, home to Domino's Pizza and located about 50 kilometres west of Ford headquarters in Dearborn, Michigan.

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